Tom Ford Ultra-Rich Lip Color ($55.00 for 0.10 oz.) is a new lipstick formula in the summer collection. It’s supposed to have “full coverage, high-shine lip color” that hydrates and lasts for six hours. The pigmentation varied from semi-opaque to mostly opaque, but they have moderate slip and a thinner texture that they never reach full coverage. The formula does have a luminous finish with slight shine but isn’t glossy. It’s a very lightweight formula, which makes it comfortable to wear, but the more emollient, thinner consistency seemed to hurt longevity–they lasted between three and five hours for me. The formula was lightly to moderately hydrating on me–more hydrating than Tom Ford’s standard lipstick on the whole–and had a light vanilla scent.

Tom Ford Aphrodite Ultra-Rich Lip Color ($55.00 for 0.10 oz.) is a medium-dark, raspberry pink with cool, blue undertones and a fine fuchsia micro-shimmer and subtle sheen. It had semi-opaque pigmentation that applied evenly and sat well on the lips. The color lasted for four hours on me and was lightly hydrating. Guerlain Pink Bangle (064) (P, $32.00) is cooler (95% similar). MAC Splurge (LE, $25.00) is warmer (95% similar). Chanel Romy (462) (P, $37.00) is darker, cooler (90% similar). NARS Janet (P, $34.00) is more shimmery, darker, brighter (90% similar). Revlon Plum Velour (P, $8.49) is darker (90% similar). Urban Decay Phone Call (LE, $18.00) is lighter, cooler (90% similar). Bobbi Brown Raspberry Pink (DC, $37.00) is lighter, brighter, cooler (90% similar). Urban Decay Sheer Shame (DC, $22.00) is warmer (90% similar). MAC Feeling Amorous? (LE, $20.00) is lighter, brighter (90% similar). Bobbi Brown Hot Rose (DC, $37.00) is less shimmery, lighter, brighter (90% similar). Estee Lauder Passionate (P, $30.00) is more shimmery, lighter (90% similar). Tom Ford Beauty Kingston (DC, $36.00) is more shimmery, darker, brighter (90% similar). Estee Lauder Confident (P, $32.00) is darker (90% similar). Guerlain Very Pink (360) (P, $37.00) is lighter, warmer (90% similar). Urban Decay Phone Call (DC, $18.00) is lighter (90% similar). Bite Beauty #004 (LE, $36.00) is darker, brighter (90% similar). Tom Ford Beauty Alex (P, $36.00) is more shimmery, darker (90% similar). MAC Flowerscope (LE, $19.00) is darker (90% similar). Laura Mercier Cherries Jubilee (P, $25.00) is darker, brighter, warmer (85% similar). Christian Louboutin Beaute Loubiminette (P, $90.00) is darker, more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Tom Ford Les Mepris Ultra-Rich Lip Color ($55.00 for 0.10 oz.) is a bright, medium coral with warm undertones and a very fine micro-shimmer. It had some shine, but it was less glossy than some of the other shades in the range. It had mostly opaque coverage, but the natural lip color comes through, so deeper and darker lips may alter the way this ends up looking on. It wore well for four hours, was moderately hydrating, and was comfortable to wear. Some of the color seemed to gather a little in lip lines when applied. MAC Origami Orange (LE, $20.00) is cooler, glossier (90% similar). Estee Lauder Defiant Coral (P, $32.00) is lighter, brighter, warmer (90% similar). Tom Ford Beauty Something Wild (46) (P, $57.00) is darker (85% similar). ColourPop Frenemie (LE, $7.00) is darker, brighter (90% similar). Estee Lauder Bad Angel (330) (P, $32.00) is lighter (90% similar). Christian Louboutin Beaute Miss Loubi (P, $90.00) is less shimmery, darker (90% similar). Guerlain Rouge Kiss (325) (P, $37.00) is warmer (90% similar). Shiseido Liaison (RD306) (DC, $28.00) is darker (90% similar). Bobbi Brown Pink Guava (DC, $37.00) is less shimmery, darker, warmer (90% similar). NYX Rags to Riches (P, $6.00) is more shimmery, darker (85% similar). Dior Sunset (660) (LE, $34.00) is more shimmery, lighter, brighter (85% similar). Estee Lauder Blossom Bright (P, $30.00) is darker, cooler (85% similar). Guerlain Geneva (48) (DC, $58.00) is lighter, warmer (85% similar). Chanel Ultrarose (257) (LE, $45.00) is darker (85% similar). Chanel Suzy (460) (LE, $37.00) is darker, more muted (80% similar). MAC Toying Around (LE, $19.00) is lighter (80% similar). Tom Ford Beauty Adriano (LE, $36.00) is brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

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Tom Ford Aphrodite Ultra-Rich Lip Color

Tom Ford Aphrodite Ultra-Rich Lip Color

Tom Ford Aphrodite Ultra-Rich Lip Color

Tom Ford Aphrodite Ultra-Rich Lip Color

Tom Ford Aphrodite Ultra-Rich Lip Color

Tom Ford Aphrodite Ultra-Rich Lip Color

Tom Ford Les Mepris Ultra-Rich Lip Color

Tom Ford Les Mepris Ultra-Rich Lip Color

Tom Ford Les Mepris Ultra-Rich Lip Color

Tom Ford Les Mepris Ultra-Rich Lip Color

Tom Ford Les Mepris Ultra-Rich Lip Color

Tom Ford Les Mepris Ultra-Rich Lip Color

Tom Ford Ultra-Rich Lip Color

Tom Ford Ultra-Rich Lip Color

Tom Ford Ultra-Rich Lip Color