#37 is a dark, neutral-to-cool-toned brown with a soft, pearly sheen. It had fairly good color payoff, and the texture was really soft and easy to blend. It wore well for nine hours on me. MAC Phresh Out #5 (LE) is darker. Urban Decay Bewitch (LE, $18.00) is slightly warmer. MAC Smut (P, $15.00) is darker. See comparison swatches.

#38 is a pale, warm-toned yellow with a frosted finish. It had excellent pigmentation, and the texture was soft, buttery, and smooth. This shade lasted for eight and a half hours before fading. Tarina Tarantino Wonderful #1 (P) is similar. Makeup Geek Bling (P, $5.99) is darker. Dior Golden Flower #2 (LE) is less frosted. Disney by Sephora Charming (LE) is similar. MAC Short Shorts (LE, $15.00) is lighter. MAC Nylon (P, $15.00) is a smidgen yellower. See comparison swatches.

#39 is a medium-dark brown with warm, red undertones and a silver sparkle. It had good color payoff, and the texture was soft and blendable. I did have some minor fall out over time, but the color itself lasted for eight hours. Sleek MakeUP Flora (P, $9.99) is darker, browner. Makeup Geek Country Girl (P, $5.99) is lighter. NARS Naiade (P) is less sparkly. theBalm C4 (LE, $16.00) is less red. Inglot #122R Bottom (P, $6.00) is darker. Guerlain Turandot #2 (LE) is less sparkly. See comparison swatches.

#40 is a brightened, yellow gold with a metallic finish. It had so-so pigmentation, as the texture was a little stiffer to work with. This shade managed to wear for seven and a half hours before it started to fade. theBalm D1 (LE, $16.00) is similar. Disney by Sephora Gus Gus (LE) is darker. NARS Goldfinger (P, $24.00) is lighter. Chanel Topkapi #4 (LE) is darker. bareMinerals Rising Star (LE) is similar. Inglot #403 (P, $6.00) is brighter. See comparison swatches.

#41 is a golden beige with soft, warm undertones and a frost finish. It had good color payoff, and the texture was fairly smooth and easy to work with. This color wore well for almost eight hours. theBalm D3 (LE, $16.00) is a smidgen more gold. NARS Hollywoodland (P, $24.00) is a cream product. Dior Night Golds #5 (LE) is darker. bareMinerals Aspire (P) is yellower. See comparison swatches.

#42 is a dark green with gold shimmer and warm undertones paired with a soft, satin finish. It had really nice pigmentation, and the texture was soft and smooth. This shade wore well for eight and a half hours. Clarins Forest #3 (LE) is darker. theBalm D4 (LE, $16.00) is lighter. Dior Bonne Etoile (384) #1 (LE) is more shimmery. Make Up For Ever #84 (P, $20.00) is darker, cooler-toned. See comparison swatches.

#43 is a muted, medium-dark, blue-teal with a mostly matte finish–there is a little iridescent sparkle that sits on top. It had so-so pigmentation, as the texture was slightly dry and powdery. I had good wear for eight hours before it started to fade. theBalm C2 (LE, $16.00) is very similar. MAC Dynamic Duo 3 #2 (LE, $15.00) is darker. MAC Cool Heat (LE, $15.00) is brighter. Inglot #338 (P, $6.00) is brighter. See comparison swatches.

#44 is a light-medium, neutral-to-warm toned brown with a matte finish. It had semi-sheer color payoff, as the texture was a little powdery. The color managed to wear well for seven hours before fading became apparent. Tarina Tarantino Hollyhock (LE) is darker, more shimmery. theBalm C3 (LE, $16.00) is very similar. Urban Decay Rewind (LE, $18.00) is darker. NARS Yamal (LE, $24.00) is similar. MAC Omega (P, $15.00) is warmer, darker. See comparison swatches.

There are forty-four shades of eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. They can be purchased at their San Francisco store or by calling 415-817-1800. Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page.

See more photos & swatches!

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans — #38-44

theBalm #37 Eyeshadow

theBalm #37 Eyeshadow

theBalm #37 Eyeshadow

theBalm #38 Eyeshadow

theBalm #38 Eyeshadow

theBalm #38 Eyeshadow

theBalm #39 Eyeshadow

theBalm #39 Eyeshadow

theBalm #39 Eyeshadow

theBalm #40 Eyeshadow

theBalm #40 Eyeshadow

theBalm #40 Eyeshadow

theBalm #41 Eyeshadow

theBalm #41 Eyeshadow

theBalm #41 Eyeshadow

theBalm #42 Eyeshadow

theBalm #42 Eyeshadow

theBalm #42 Eyeshadow

theBalm #43 Eyeshadow

theBalm #43 Eyeshadow

theBalm #43 Eyeshadow

theBalm #44 Eyeshadow

theBalm #44 Eyeshadow

theBalm #44 Eyeshadow

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)