#25 is medium-dark, cool-toned taupe with a matte finish. It had fairly good color payoff, and the texture was very soft but a little powdery though easy to blend. It wore well for eight hours on me before fading. Guerlain Two VIP #2 (LE) is slightly warmer. MAC Smoked Cocoa #2 (LE, $15.00) is lighter. Maybelline Tough as Taupe (P, $6.99) is darker, cream. MAC Interior Life (LE, $15.00) is darker. bareMinerals Rowdy (P) is more mauve. See comparison swatches.

#26 is a dark, cool-toned gray with a soft, satiny finish. It had good pigmentation, but it was a little on the powdery side, so it looked somewhat dry applied. If you apply over a primer, it seems to smooth out more. The color lasted just over seven and a half hours on me. bareMinerals Panorama (LE) is warmer. theBalmtA4 (LE, $16.00) is very similar. Kat Von D Siouxsie-sioux (P) is warmer. MAC Deep Cravings (LE, $15.00) is more metallic. LORAC Slate (P) is cooler-toned. Disney by Sephora Flotsam (LE) is cooler-toned. Urban Decay Ace (LE, $18.00) is darker. Le Metier de Beaute Genre (LE, $30.00) is darker. See comparison swatches.

#27 is a neutral-to-cool-toned, blackened purple with a satin-matte finish. It had so-so color payoff, but the texture was on the drier side, so the coverage wasn’t even. When worn, the eyeshadow lasted for seven and a half hours on me. MAC Pinkluxe #5 (P) is darker, more shimmery. Disney by Sephora Wonder by Wonder (LE) is lighter. Lancome Zip Me Up (P, $19.00) is cooler-toned. Make Up For Ever #79 (P, $20.00) is very similar. See comparison swatches.

#28 is a muted, warm-toned burgundy with a metallic finish. It had decent pigmentation, but there was a dryness to the texture that didn’t give it the most intense, smoothest finish. It wore well for seven and a half hours before it started to fade. Makeup Geek Burlesque (P, $5.99) is less metallic. Chanel Fatal (837) (LE, $36.00) is a cream product. Chanel Seduction #1 (LE) is warmer. Sleek MakeUP Sunset #7 (P, $9.99) is more metallic. theBalm Alice Copper (P, $16.00) is very similar but has more pigmentation and a better texture. MAC Cranberry (P, $15.00) is lighter. Le Metier de Beaute Crucible (LE, $30.00) is darker. Inglot #452 (P, $6.00) is warmer. See comparison swatches.

#29 is a muted, yellow gold with a soft, frosted finish. The color payoff was okay, but it wasn’t opaque or intensely pigmented. The texture was a little dry and powdery but blendable. On me, it wore well for seven hours before showing signs of fading. theBalm #40 (P, $6.50) is yellower, brighter. theBalm #12 (P, $6.50) is yellower. MAC Golden Hours #3 (LE, $21.00) is similar. MAC Lemon Tart (P, $15.00) is lighter. Kat Von D Sunset Blvd. (LE) is darker. Disney by Sephora Triton (LE) is yellower. MAC Dreammaker (LE, $15.00) is similar. Chanel Blazing Gold (LE, $28.50) is yellower. See comparison swatches

#30 is a dark, olive green with a golden shimmer. It had excellent color payoff, and the texture was soft and fairly smooth. This shade wore well for eight hours on me before it started to fade slightly along the edges. Charlotte Tilbury Smoky Emerald (P) is a cream product, darker. Urban Decay Stash (LE, $18.00) is a little lighter. Dior Bonne Etoile (384) #1 (LE) is similar. MAC Fiction (DC, $15.00) is lighter. bareMinerals Eureka (P) is similar. bareMinerals Speaker Box (LE) is also similar. See comparison swatches.

There are forty-four shades of eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. They can be purchased at their San Francisco store or by calling 415-817-1800. Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page.

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans — #26-44

theBalm #25 Eyeshadow

theBalm #25 Eyeshadow

theBalm #25 Eyeshadow

theBalm #26 Eyeshadow

theBalm #26 Eyeshadow

theBalm #26 Eyeshadow

theBalm #27 Eyeshadow

theBalm #27 Eyeshadow

theBalm #27 Eyeshadow

theBalm #28 Eyeshadow

theBalm #28 Eyeshadow

theBalm #28 Eyeshadow

theBalm #29 Eyeshadow

theBalm #29 Eyeshadow

theBalm #29 Eyeshadow

theBalm #30 Eyeshadow

theBalm #30 Eyeshadow

theBalm #30 Eyeshadow

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)