Formula Overview

$26.00/0.05 oz. - $520.00 Per Ounce

The formula is supposed to have "high levels of pigment" for "cushiony, comfortable, weightless color" that lasts for "six hours." They had rich color coverage in a single stroke, just as promised, and they were creamy and emollient, which made them comfortable and easy to apply on my lips.

The formula has a slight set to it where it is less emollient and clings slightly (but not uncomfortably), so it loses some of the initial slip, which ultimately helps keep the product in place better and for longer. Over time (about an hour or so), the shine wore down a bit and the consistency felt a little tackier, but most of the shades lasted for six to eight hours and some of the mid-tone and deeper shades made it through a meal adequately.

The formula remained comfortable to wear, kept my lips hydrated while worn but they often felt quite good even a few hours later after a shade wore down. There was no discernible scent or taste.

The biggest downside to the product is that each tube contains a mere 0.05 oz., which is absolutely tiny relative to most traditional lipsticks (contrast this with the also-just released ModernMatte lipstick, which is the same price but contains 0.14 oz.).

Browse all of our Shiseido VisionAiry Gel Lipstick swatches.

Ingredients

HYDROGENATED POLYISOBUTENE･WATER(AQUA/EAU)･SYNTHETIC WAX･POLYETHYLENE･ISODODECANE･C9-12 ALKANE･TITANIUM DIOXIDE (CI 77891)･LAUROYL LYSINE･JOJOBA ESTERS･SILICA･HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER･MICA･RED 7 LAKE (CI 15850)･HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX･ETHYLENE/PROPYLENE/STYRENE COPOLYMER･PEG-12 DIMETHICONE･IRON OXIDES (CI 77491)･PEG-10 DIMETHICONE･PHENOXYETHANOL･COCO-CAPRYLATE/CAPRATE･DISTEARDIMONIUM HECTORITE･GLYCERIN･AGAR･IRON OXIDES (CI 77499)･PROPYLENE CARBONATE･ISOPROPYL TITANIUM TRIISOSTEARATE･BLUE 1 LAKE (CI 42090)･RED 6 (CI 15850)･ACACIA DECURRENS FLOWER WAX･POLYGLYCERIN-3･BUTYLENE/ETHYLENE/STYRENE COPOLYMER･SIMETHICONE･BHT･TOCOPHEROL･[+/-(may contain/peut contenir)IRON OXIDES (CI 77492)･YELLOW 5 LAKE (CI 19140)･YELLOW 6 LAKE (CI 15985)･

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$26.00/0.05 oz. - $520.00 Per Ounce

The formula is supposed to have "high levels of pigment" for "cushiony, comfortable, weightless color" that lasts for "six hours." They had rich color coverage in a single stroke, just as promised, and they were creamy and emollient, which made them comfortable and easy to apply on my lips.

The formula has a slight set to it where it is less emollient and clings slightly (but not uncomfortably), so it loses some of the initial slip, which ultimately helps keep the product in place better and for longer. Over time (about an hour or so), the shine wore down a bit and the consistency felt a little tackier, but most of the shades lasted for six to eight hours and some of the mid-tone and deeper shades made it through a meal adequately.

The formula remained comfortable to wear, kept my lips hydrated while worn but they often felt quite good even a few hours later after a shade wore down. There was no discernible scent or taste.

The biggest downside to the product is that each tube contains a mere 0.05 oz., which is absolutely tiny relative to most traditional lipsticks (contrast this with the also-just released ModernMatte lipstick, which is the same price but contains 0.14 oz.).

Browse all of our Shiseido VisionAiry Gel Lipstick swatches.

Ingredients

HYDROGENATED POLYISOBUTENE･WATER(AQUA/EAU)･SYNTHETIC WAX･POLYETHYLENE･ISODODECANE･C9-12 ALKANE･TITANIUM DIOXIDE (CI 77891)･LAUROYL LYSINE･JOJOBA ESTERS･SILICA･HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER･MICA･RED 7 LAKE (CI 15850)･HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX･ETHYLENE/PROPYLENE/STYRENE COPOLYMER･PEG-12 DIMETHICONE･IRON OXIDES (CI 77491)･PEG-10 DIMETHICONE･PHENOXYETHANOL･COCO-CAPRYLATE/CAPRATE･DISTEARDIMONIUM HECTORITE･GLYCERIN･AGAR･IRON OXIDES (CI 77499)･PROPYLENE CARBONATE･ISOPROPYL TITANIUM TRIISOSTEARATE･BLUE 1 LAKE (CI 42090)･RED 6 (CI 15850)･ACACIA DECURRENS FLOWER WAX･POLYGLYCERIN-3･BUTYLENE/ETHYLENE/STYRENE COPOLYMER･SIMETHICONE･BHT･TOCOPHEROL･[+/-(may contain/peut contenir)IRON OXIDES (CI 77492)･YELLOW 5 LAKE (CI 19140)･YELLOW 6 LAKE (CI 15985)･

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.