Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a light-medium pink with warm undertones and a natural sheen. The pigmentation was mostly opaque, and the consistency was smooth, lightly emollient, and comfortable to wear. The downside to this shade was how some of the color settled into lip lines as it wore, though it lated for four hours and was hydrating. MAC Selena Vive (LE, $19.00) is less shimmery, cooler (95% similar). Make Up For Ever Inspiring Petal (150) (P, $23.00) is less shimmery, lighter, cooler (95% similar). Tom Ford Beauty Bad Lieutenant (P, $57.00) is lighter, warmer (90% similar). Clinique Beige Pop (P, $19.50) is less shimmery, lighter, cooler (90% similar). Guerlain Rosy Boop (369) (P, $37.00) is darker (90% similar). MAC Thanks It's MAC (P, $22.00) is less shimmery, darker, cooler (90% similar). Estee Lauder Desirable (P, $32.00) is lighter, warmer (90% similar). Estee Lauder Mischievous Rose (P, $30.00) is lighter (90% similar). MAC Without Your Love (LE, $19.00) is more muted (90% similar). Tom Ford Beauty Abigail (LE, $36.00) is lighter, cooler (90% similar). Too Faced Taffy (DC, $22.00) is lighter, warmer (90% similar). Tom Ford Beauty Hudson (LE, $36.00) is less shimmery, lighter, glossier (90% similar). Maybelline Peach Poppy (745) (P, $7.49) is lighter (90% similar). Bobbi Brown Pink Cloud (DC, $37.00) is glossier (90% similar). MAC Love U Back (P, $19.00) is less shimmery, lighter (85% similar). MAC Hug Me (P, $19.00) is darker, warmer (90% similar). Too Faced Pout About It (P, $22.00) is darker, warmer (85% similar). Marc Jacobs Beauty Sonic Truth (244) (P, $30.00) is lighter (85% similar). Bobbi Brown Pale Mauve (DC, $37.00) is lighter (85% similar). Burberry Cameo Rose (209) (P, $34.00) is more shimmery, darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark mauve with neutral-to-cool undertones and a soft sheen. The lipstick had a lightweight, smooth, and lightly creamy texture that was comfortable to wear and felt hydrating over time. It had good color payoff that went on fairly evenly, but it could have been just a smidgen improved in this area. This shade wore nicely for four and a half hours on me. Makeup Geek Shy (P, $15.00) is warmer (95% similar). Urban Decay Give 'Em Backtalk (P, $25.00) is less shimmery (95% similar). Tarte Salt Lyfe (P, $21.00) is lighter (95% similar). Marc Jacobs Beauty One Mauve Time (P, $29.00) is more shimmery, darker, less pigmented (90% similar). Bobbi Brown Desert Rose (DC, $37.00) is darker, warmer (90% similar). Revlon Queen of Quartz (P, $10.99) is less shimmery, darker, cooler (90% similar). Urban Decay Rush (DC, $18.00) is warmer (90% similar). Smashbox On Set (P, $21.00) is warmer (85% similar). Tom Ford Beauty Sugar Glider (P, $57.00) is darker (95% similar). MAC Modesty (P, $19.00) is lighter, warmer (85% similar). Sephora Spiked (65) (P, $8.00) is less shimmery, cooler (85% similar). Maybelline Pink for Me (P, $7.49) is less shimmery, darker (85% similar). Bobbi Brown Lilac (P, $29.00) is less shimmery, darker, warmer (85% similar). Fenty Beauty Uncuffed (P, $24.00) is less shimmery, warmer, less glossy (90% similar). Make Up For Ever Poised Rosewood (166) (P, $23.00) is less shimmery, darker (85% similar). Makeup Geek Old Soul (P, $12.00) is cooler (85% similar). Bite Beauty Shiraz (DC, $24.00) is darker, warmer (85% similar). Dior Ultra Tough (600) (P, $37.00) is less shimmery, darker, warmer (85% similar). Rare Beauty Appreciate (P, $16.00) is less shimmery, darker, warmer (80% similar). Urban Decay Backtalk (P, $19.00) is less shimmery, lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark plummy-berry with cooler undertones and a soft sheen. It had good color coverage, though not fully opaque, with a creamy, lightweight texture that glided across the lips with ease and deposited even, smooth color. This shade wore well for five and a half hours, left a faint stain behind, and was moisturizing while worn. MAC Red Dwarf (LE, $18.00) is more shimmery (90% similar). Tom Ford Beauty Discretion (P, $57.00) is cooler (90% similar). Tom Ford Beauty Mitchell (P, $36.00) is lighter (95% similar). Urban Decay Backstab (LE, $18.00) is more shimmery, darker (90% similar). Gucci Beauty Jody Wild Mauve (714) (P, $42.00) is less shimmery, cooler (90% similar). Urban Decay Crisis (DC, $18.00) is lighter, warmer (90% similar). Sephora Success Story (33) (P, $13.00) is darker, cooler, glossier (90% similar). Tom Ford Beauty Sterling (LE, $36.00) is less shimmery, less pigmented, warmer (90% similar). NARS Isabella (LE, $34.00) is less shimmery, darker, warmer (90% similar). Bite Beauty Mauvember 2017 (DC, $24.00) is lighter, cooler, glossier (85% similar). Urban Decay Rapture (DC, $18.00) is lighter, warmer (85% similar). ColourPop Moody Bloom (P, $10.00) is less shimmery, lighter, cooler (85% similar). Burberry Bright Plum (P, $34.00) is cooler (85% similar). Bite Beauty Mauvember 2017 (LE, $24.00) is lighter, cooler (85% similar). Chanel Destinee (DC, $34.00) is lighter (90% similar). Dior Diorlunar (987) (P, $37.00) is less shimmery, lighter, warmer (85% similar). Revlon Va Va Violet (P, $8.49) is darker, less pigmented, glossier (85% similar). Tom Ford Beauty Jack (2016) (P, $36.00) is brighter, warmer (85% similar). Pat McGrath Sorry Not Sorry (DC, $40.00) is lighter, brighter (85% similar). MAC Craving (P, $19.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

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Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick