Milani Luminoso Baked Powder Blush ($7.49 for 0.12 oz.) is a light-medium peachy orange with warm undertones and a luminous sheen. MAC Cream Soda (LE, $24.00) is less shimmery (90% similar). NARS Fame (LE, $30.00) is cooler (90% similar). MAC Ripe Peach (LE, $32.00) is darker, warmer (90% similar). Chanel Caresse (180) (LE, $45.00) is less shimmery, warmer (90% similar). Tarte Moment (LE, $29.00) is more muted, cooler (90% similar). NARS Now or Never (LE, $30.00) is less shimmery (95% similar). Marc Jacobs Beauty Shameless (220) (P, $30.00) is less shimmery (90% similar). Too Faced Pinch My Peach (P, $30.00) is less shimmery, more muted (90% similar). Chanel Espiegle (DC, $45.00) is darker (90% similar). Urban Decay Indecent (DC, $26.00) is less shimmery, warmer (90% similar). Clinique Nude Pop (P, $21.00) is more shimmery, lighter (90% similar). MAC Amber Glow (LE, $29.00) is lighter (85% similar). Sephora + Pantone Universe Coral Pink (LE, ) is less shimmery, lighter (85% similar). By Terry Tan & Flash Cruise #6 (LE, ) is darker, more muted (85% similar). MAC Linda (LE, $24.00) is darker (85% similar). Sisley Paris Mango (3) (P, $85.00) is less shimmery, lighter (90% similar). Makeup Geek Smitten (DC, $9.99) is less shimmery, lighter (85% similar). MAC Freshen Up (LE, $35.50) is less shimmery, lighter, warmer (85% similar). Dior Coral Sunset (002) (LE, $57.00) is less shimmery, darker, cooler (90% similar). ColourPop Terran Up My Heart (LE, $12.00) is less shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

The Baked Blush formula is supposed to be “buildable from sheer to vibrant” paired with a “silky” texture. Luminoso has a soft, smooth texture that is a little powdery/dusty to work with, but it doesn’t appear dry or powdery once blended and buffed into the skin. The more it is blended into the skin, the more luminous the finish becomes without looking overly shimmered or frosted. It was buildable from medium coverage to mostly opaque coverage, and it was pretty easy to achieve sheer coverage with a lighter hand. On me, the blush started to fade noticeably after seven and a half hours of wear.

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Milani Luminoso Baked Powder Blush

Milani Luminoso Baked Powder Blush

Milani Luminoso Baked Powder Blush

Milani Luminoso Baked Powder Blush

Milani Luminoso Baked Powder Blush

Milani Luminoso Baked Powder Blush