Maybelline Tangy Tulip (960) Color Sensational Lip Color ($7.49 for 0.15 oz.) is a slightly muted, medium orange-red with warm undertones and a luminous sheen. It had semi-opaque color coverage with a lightly creamy consistency that was thin but glided on without tugging. On me, it lasted for three and a half hours and was lightly hydrating. The formula has a sweet, fruity scent that’s not too strong. MAC Ravishingly Rich (P, $23.00) is more matte. NARS Lana (P, $32.00) is darker. NARS Geraldine (P, $32.00) is similar. Givenchy Corail Signature (317) (P, $36.00) is lighter. Lipstick Queen Jungle Queen (P, $22.00) is redder. Illamasqua Soaked (P, $26.00) is brighter. NARS Timanfaya (P, $25.00) is more matte. MAC Sweet Grenadine (LE, $17.00) is lighter. Marc Jacobs Beauty All the Way (122) (P, $30.00) is darker. Milani Sweet Nectar (P, $5.49) is more matte, brighter. MAC Morange (P, $16.00) is darker. See comparison swatches / view dupes.

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color ($7.49 for 0.15 oz.) is a light, cool-toned pink with a strong white base and white frosted shimmer. It was semi-sheer with a gritty texture that applied horribly; it was incredibly uneven, made my lips look worse, and settled into lip lines. The color slipped away within an hour and a half with additional color settling into lip lines, and it was neither drying nor hydrating. Maybelline Petal Pink (710) (P, $7.49) is darker, brighter, less shimmery. MAC To Savour (P, $23.00) is less shimmery, darker. MAC A Novel Romance (LE, $16.00) is less shimmery, darker. MAC Dress to Impress (LE, $16.00) is less shimmery. MAC Be Fabulous (P, $22.00) is less shimmery. MAC Rose Lily (LE, $16.00) is darker, less shimmery. Revlon Cupcake (P, $7.49) is darker. MAC Dreaminess (P, $22.00) is less shimmery. Guerlain Rose Innocent (LE, $51.00) is similar. See comparison swatches / view dupes.

Maybelline Carnation Cabernet (970) Color Sensational Lip Color ($7.49 for 0.15 oz.) is a brightened, fuchsia-berry with cool, blue undertones and a glossy sheen. It had semi-opaque coverage with a moderately emollient consistency that has a “wet” appearance when applied. The texture is thin with translucency, so the natural lip color comes thorugh, and this tended to look like a lip stain applied. It lasted for four hours on me and was lightly hydrating. Urban Decay Sheer Anarchy (P, $20.00) is less glossy. Tom Ford Beauty Francesco (LE, $32.00) is more shimmery, less glossy. Lipstick Queen Play It (P, $50.00) is similar. MAC Catharina (P, $23.00) is less glossy. Estee Lauder Dominant (P, $30.00) is brighter. Buxom Exhibitionist (P, $21.00) is lighter. See comparison swatches / view dupes.

P.S. — There is one more new, limited edition shade from Maybelline, but my local store didn’t have it. Sorry!

Maybelline Tangy Tulip (960) Color Sensational Lip Color

Maybelline Tangy Tulip (960) Color Sensational Lip Color

Maybelline Tangy Tulip (960) Color Sensational Lip Color

Maybelline Tangy Tulip (960) Color Sensational Lip Color

Maybelline Tangy Tulip (960) Color Sensational Lip Color

Maybelline Tangy Tulip (960) Color Sensational Lip Color

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color

Maybelline Bubblegum Bloom (965) Color Sensational Lip Color

Maybelline Carnation Cabernet (970) Color Sensational Lip Color

Maybelline Carnation Cabernet (970) Color Sensational Lip Color

Maybelline Carnation Cabernet (970) Color Sensational Lip Color

Maybelline Carnation Cabernet (970) Color Sensational Lip Color

Maybelline Carnation Cabernet (970) Color Sensational Lip Color

Maybelline Carnation Cabernet (970) Color Sensational Lip Color