Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a slightly muted, medium-dark red with cool, blue undertones and a satin finish. It had good pigmentation that covered the lips for the most part, but there is a very light translucency to it overall. The texture was lightweight, velvety, and smooth and applied evenly to the lips. It was really comfortable to wear and wasn’t drying over the six hours it lasted, and I didn’t experience feathering or bleeding either. Clinique Cherry Pop (P, $18.00) is lighter. NARS Deadly Catch (LE, $26.00) is warmer. MAC Frank-n-furter (LE, $16.00) is darker. Kat Von D Hexagram (P, $21.00) is lighter, less glossy. Chanel La Desiree (327) (LE, $34.00) is darker. NYX Chic Red (P, $4.00) is darker. MAC Ronnie Red (LE, $16.00) is brighter. MAC MAC Red (P, $16.00) is cooler. ColourPop Creeper (P, $6.00) is lighter, less glossy. MAC Charlotte (LE, $16.00) is lighter, cooler. Besame Besame Red 1920 (P, $22.00) is lighter, brighter, warmer. Besame American Beauty 1945 (P, $22.00) is lighter, brighter, glossier. MAC Stunner (LE, $16.00) is lighter, warmer. Anastasia American Doll (P, $20.00) is lighter, less glossy. MAC Kinky (LE, $16.00) is lighter, warmer. First 15 dupes listed, see more: See comparison swatches / compare dupes side-by-side.

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightened,pinky-red with warmer undertones and a satin finish. It had fairly opaque coverage that went on evenly and smoothly, while it lasted for six and a half hours with a light stain left behind. It was slightly drying after four hours of wear, though. The texture seemed a bit thinner compared to other shades I’ve tried. ColourPop Toucan (P, $5.00) is cooler. Estee Lauder Jealous (P, $30.00) is cooler. Chanel La Petillante (49) (LE, $34.00) is warmer. MAC All Fired Up (P, $16.00) is cooler, less glossy. ColourPop Mars (P, $6.00) is warmer, glossier. See comparison swatches / compare dupes side-by-side.

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a brightened, light-medium pink with warm, yellow undertones and a semi-matte finish. The texture had a velvety feel to it with light slip but heavier, full coverage. It seemed thicker than other shades in the range, and it emphasized lip lines slightly but didn’t pull into them too much while worn. The color lasted for four and a half hours on me and was neither drying nor hydrating. ColourPop 1st Base (P, $6.00) is darker, more muted, warmer, less glossy. ColourPop Fetch (P, $5.00) is darker. Bite Beauty Sweety (LE, $24.00) is darker, warmer. See comparison swatches / compare dupes side-by-side.

Formula Summary: It is supposed to “deliver a burst of bold lip color” with a “creamy texture” and a matte finish. In general, the formula has good color payoff with a velvety, creamy consistency that covers evenly and most shades seem to make lips appear smoother but some shades were prone to pulling into lip lines as the color wore away. The big thing about these is that they have a mostly matte finish and are more comfortable to wear than many matte formulas due to the velvety feel (almost like a silicone primer, but not quite as heavy and not clingy). The formula was neither drying nor hydrating on me. It had a sweet, plastic-like scent but no taste.

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Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color

Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color

Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color

Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color

Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color

Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color

Maybelline All Fired Up ColorSensational Creamy Matte Lip Color

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color

Maybelline Pink Sugar ColorSensational Creamy Matte Lip Color