Maybelline Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is supposed to “deliver a burst of bold lip color” with a “creamy texture” and a matte finish. I have ten shades that I picked up awhile ago when they first launched, but Maybelline’s website shows the range with twenty shades now (I couldn’t seem to find them online to buy, though), and I haven’t seen anything new at my local drugstores for ages (I’ve gone twice a week for the last month to find summery goodness with no luck!). In general, the formula has good color payoff with a velvety, creamy consistency that covers evenly and most shades seem to make lips appear smoother but some shades were prone to pulling into lip lines as the color wore away. The big thing about these is that they have a mostly matte finish and are more comfortable to wear than many matte formulas due to the velvety feel (almost like a silicone primer, but not quite as heavy and not clingy). The formula was neither drying nor hydrating on me. It had a sweet, plastic-like scent but no taste.

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a light-medium beige with strong, warm brown tones and a satin finish. It had good color payoff with a creamy consistency, so there was no drag when applied, but the color migrated into lip lines during initial application. Despite trying to smooth the color out of the lines, as it wore on, the color kept gravitating towards the lip lines. It wore for four and a half hours in all and was neither drying nor hydrating. ColourPop Precocious (LE, $5.00) is lighter. MAC Naturally Transformed (P, $16.00) is darker. MAC Sensual Sparks (LE, $16.00) is darker. Too Faced Melted Nude (P, $21.00) is brighter, warmer. NARS Biscayne Park (P, $25.00) is darker. Givenchy Beige Mousseline (101) (P, $36.00) is darker, cooler. MAC Wholesome (LE, $16.00) is darker. See comparison swatches / compare dupes side-by-side.

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a peachy-pink with warm undertones and a semi-matte finish. It had fairly opaque pigmentation that covered evenly, but again, the color had a tendency to emphasize lip lines. It wasn’t as noticeable as it was with Nude Embrace, at least. On me, the color lasted for four and a half hours with more color settling into lip lines over time, though it wasn’t drying. MAC Reel Sexy (LE, $16.00) is darker, warmer. MAC Kinda Sexy (P, $16.00) is darker. Burberry Pink Apricot (301) (P, $30.00) is darker. Givenchy Beige Plume (102) (P, $36.00) is darker, cooler. MAC Antonio’s Girls (LE, $16.00) is cooler. Anastasia Pure Hollywood (P, $20.00) is lighter, less glossy. MAC Oxblood (LE, $16.00) is darker, warmer. ColourPop Button (P, $5.00) is darker, brighter, warmer. Bite Beauty Leche (P, $24.00) is darker, brighter. Bite Beauty Amaretto (P, $24.00) is darker, brighter. Tom Ford Beauty First Time (09) (LE, $50.00) is more shimmery, brighter, cooler. See comparison swatches / compare dupes side-by-side.

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a muted, medium-dark rosy plum with subtle, warmer undertones and a satin finish. It had nearly opaque pigmentation that covered evenly and smoothly. The texture was creamy, and it was much more forgiving on the lips. It wore well for five and a half hours, and I didn’t have any issues with the color pulling into lip lines. It wasn’t drying when worn. Maybelline Yummy Plummy (P, $7.49) is cooler. Make Up For Ever #4 (P, $19.00) is lighter. Tom Ford Beauty Casablanca (P, $50.00) is cooler, glossier. Marc Jacobs Beauty Infamous (228) (P, $30.00) is lighter, cooler. Tom Ford Beauty Richard (LE, $32.00) is warmer. Tom Ford Beauty Cary (LE, $32.00) is cooler, glossier. See comparison swatches / compare dupes side-by-side.

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color

Maybelline Nude Embrace Color Sensational Creamy Matte Lip Color

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color

Maybelline Daringly Nude Color Sensational Creamy Matte Lip Color

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color

Maybelline Touch of Spice Color Sensational Creamy Matte Lip Color