Marc Jacobs Enamored Hi-Shine Lip Lacquer ($28.00 for 0.16 fl. oz.) is supposed to have “maximum color and brilliance” and “shine like ’30 coats of lacquer.'” The formula has a mint scent but not much flavor from what I could detect. The biggest downside is that several shades that I have are not in line with “maximum color.” It has a light-medium weight with a smooth, creamy consistency that has a light tackiness, but it isn’t particularly sticky and doesn’t seem to get tackier as it wears on. It has a high-shine finish and is comfortable to wear as it is lightly hydrating. I think the Lust for Lacquer formula was better, as it went on more smoothly and the full coverage part of the formula was more likely to be true.

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer ($28.00 for 0.16 fl. oz.) is described as a “bold iridescent magenta.” It’s a vibrant, fuchsia-red with iridescent violet shimmer and cool, blue undertones. It had semi-opaque color coverage that went on fairly evenly and lasted for five hours. It was lightly hydrating over time, but I did notice that the color slipped into lip lines slightly as well. I think this is supposed to be similar to Boom Boom from the prior gloss formula, but it is a lesser version of it. Urban Decay Big Bang (P, $22.00) is redder, darker. Maybelline Mystical Magenta (610) (P, $8.99) is lighter. Maybelline Opalescent Orchid (515) (P, $8.99) is lighter. Revlon HD Pink Ruby (515) (P, $8.99) is brighter, darker. MAC Hopelessly Devoted (LE, $20.00) is less shimmery. Revlon Adorned (P, $7.49) is brighter. Marc Jacobs Beauty Boom Boom (210) (DC, $28.00) is more opaque. Burberry Pink Sweet Pea (LE, $29.00) is similar. See comparison swatches / compare dupes side-by-side.

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer ($28.00 for 0.16 fl. oz.) is described as a “mauve-gold shimmer.” It’s a plummy brown with warm undertones and a dusting of fine, gold shimmer over a cream-like finish. It had semi-opaque oclor payoff that applied evenly, though I felt like something about the thickness of the formula emphasized lip lines, but it wasn’t clear if it was really the color settling in to me. The gloss lasted for four hours and was lightly moisturizing over time. NARS Shade II (LE, $26.00) is sheerer. Marc Jacobs Beauty Satisfaction (214) (DC, $28.00) is lighter. Marc Jacobs Beauty Shooting Stars (316) (DC, $28.00) is redder. Maybelline Intoxicating Spice (070) (P, $8.99) is redder, less shimmery. MAC Underdressed (LE, $15.00) is more shimmery. MAC Show Me (P, $19.50) is lighter, less shimmery. MAC Spice (P, $15.00) is pinker, less shimmery. MAC Over Indulgence (P, $20.00) is less shimmery, lighter. Chanel Impertinence (P, $32.00) is less shimmery. See comparison swatches / compare dupes side-by-side.

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer ($28.00 for 0.16 fl. oz.) is described as an “iridescent lavender shimmer.” It’s a lavender purple with lighter lavender shimmer and cooler undertones. Applied, it is semi-sheer, so the natural pink of my lips comes through and makes the gloss appear more like a pinky-lavender (subsequently, warmer in appearance), which means this is a gloss that may look quite different based on your natural lip color. It goes on unevenly and looks streaky, and it lasted for three hours, though it was comfortable to wear and lightly hydrating. Gucci Beauty Potent Violet (P, $32.00) is more sparkly, sheerer. MAC Reckless Desire (LE, $15.00) is more sparkly, lighter. Shiseido Nebula (VI207) (P, $25.00) is similar. MAC Vacant (LE, $15.00) is cooler-toned! MAC Perky (LE, $15.00) is more sparkly. See comparison swatches / compare dupes side-by-side.

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Love Drunk (320) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer

Marc Jacobs Pink Steam (322) Enamored Hi-Shine Lip Lacquer