Marc Jacobs Beauty Lush & Libido (500) Air Blush ($42.00 for 0.28 oz.) is a bright, medium peony pink with subtle, cool undertones and a satiny sheen. The lighter color is warmer and a little more shimmery, appearing as a soft petal pink, while the deeper shade is more of a slightly muted fuchsia pink with blue undertones and a true satin finish. Too Faced Justify My Love (P, $26.00) is less shimmery (90% similar). Tarte Dollface (P, $29.00) is less shimmery, lighter (90% similar). theBalm Down Boy (P, $21.00) is less shimmery, lighter (90% similar). KIKO 110 Bright Pink (P, $12.00) is less shimmery, lighter, warmer (90% similar). MAC Pure Femininity (LE, $24.00) is less shimmery, darker (90% similar). ColourPop Olive (LE, $8.00) is less shimmery, lighter (90% similar). ColourPop At Frost Sight (LE, $12.00) is less shimmery (90% similar). Make Up For Ever B212 (P, $23.00) is warmer (90% similar). ColourPop GOAT (LE, $10.00) is less shimmery, warmer (90% similar). MAC I'm a Lover (P, $23.50) is lighter (90% similar). Makeup Geek Head Over Heels (DC, $9.99) is less shimmery, lighter (90% similar). MAC Dollymix (P, $24.00) is darker, warmer (85% similar). MAC Flowerescent (LE, $30.00) is less shimmery, cooler (85% similar). Fenty Beauty Sangria Sunset (PiP, $36.00) is more shimmery, cooler (85% similar). ColourPop U Got Mail (LE, $10.00) is less shimmery, lighter, warmer (85% similar). Kevyn Aucoin Grapevine #1 (PiP, ) is lighter (85% similar). Clinique Plum Pop (04) (P, $21.00) is darker (85% similar). Givenchy It-Girl Purple (P, $44.00) is less shimmery, lighter (85% similar). MAC Well Dressed (P, $24.00) is lighter (85% similar). MAC Young at Heart (P, $22.00) is less shimmery, darker, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

According to the brand, Air Blush is supposed to offer buildable coverage with a “luminous finish” that wears for “24-hours.” Each shade consists of a lighter and deeper shade, designed to be used together (each section of product is quite narrow, so it’s not feasible to use a blush or highlighting brush to get a single color). In general, I found the lighter color to have more shimmer/luminosity and acted as the “highlighting” shade within the palette, even though some variations are such that both shades are more blush-like in color and depth.

The texture was dense but soft, and the powder itself was finely-milled and sat well on the skin with a luminous sheen that didn’t read shimmery nor shiny. Of the five blushes, this was the only shade that could have blended more easily on the skin. It had medium, buildable coverage that can be easily sheered out or applied more lightly or layered for richer payoff. I thought the denser, firmer texture might not work well with very soft brushes, but I had no issues using some of my softest brushes with it.

I was extremely surprised at the wear of the product, as it still looked good on my normal-to-dry skin after 16 hours of wear with barely noticeable fading starting around 18 hours of wear. It’s pretty hard to test a cheek product for 24-hours, since inevitably, most of it will end up on my sheets if I go to sleep, and I can’t tell you if or when I’ve ever pulled an all-nighter on purpose. To that end, I am rating based on how it looked and what (if any) break down of product occurred between 14 and 18 hours of wear to extrapolate for the remaining time, which seemed to indicate solid 20-hour wear. This shade, at the very least, was extremely long-wearing and was one of the longer-wearing powder blushes I’ve tested.

Worth noting, during July, 25% of sales of Air Blush will be donated to amfAR when purchased through Marc Jacobs Beauty. (I wouldn’t use it as an excuse to purchase something you’re not interested in but would consider purchasing directly vs. through another retailer if you were planning to buy. I have ordered direct from MJB a few times, and they have always packed well and shipped efficiently–no complaints!)

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush

Marc Jacobs Beauty Lush & Libido (500) Air Blush