Makeup Geek Soulmate Blush ($10.00 for 0.15 oz.) is a muted, medim-dark plum with neutral-to-cool undertones and a matte finish. Urban Decay TMI (DC, $26.00) is more shimmery, warmer (90% similar). KIKO 112 Light Plum (P, $12.00) is lighter, brighter (90% similar). ColourPop Just My Pluck (LE, $12.00) is lighter, warmer (90% similar). Cover FX Sweet Mulberry (Left) (PiP, ) is less shimmery, darker (85% similar). Urban Decay Cheap Shot (DC, $26.00) is warmer (85% similar). Smashbox Bitten (LE, ) is brighter (85% similar). Tom Ford Beauty Gratuitous (P, $60.00) is more shimmery, darker, brighter (85% similar). Urban Decay Sesso (Blush) (PiP, ) is lighter, warmer (85% similar). LORAC Chroma (P, $23.00) is darker, brighter (85% similar). Giorgio Armani Cool Mauve (50) (P, $38.00) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). This is one of the less-pigmented shades in the line-up, as it had more semi-sheer to medium coverage. The texture didn’t seem as smooth or as finely-milled either, which made blending it out more work than it has been with the other shades (and I don’t think it, ultimately, evened out as much as I wanted it to, looking back at the photo). The texture seemed to become more blendable after a few uses, so there was that, but I wish it was softer like the other shades I’ve tried, as the color is lovely and harder to dupe. This shade lasted for eight hours on me before fading.

See more photos & swatches!

Makeup Geek Soulmate Blush

Makeup Geek Soulmate Blush

Makeup Geek Soulmate Blush

Makeup Geek Soulmate Blush

Makeup Geek Soulmate Blush

Makeup Geek Soulmate Blush