Makeup Geek Covet Blush ($10.00 for 0.15 oz.) is a medium-dark, coral-red with warm undertones and a barely-there golden sheen. Tom Ford Beauty Ravish (P, $60.00) is less shimmery, lighter, warmer (95% similar). MAC Gleeful (P, $29.00) is brighter, cooler (95% similar). Phytosurgence Sublimate (P, $17.07) is less shimmery, darker, cooler (90% similar). Bite Beauty Cerise (P, $24.00) is less shimmery, glossier (90% similar). Patrick Ta She's Baked (Powder) (PiP, ) is less shimmery, lighter, warmer (90% similar). Tom Ford Beauty Ravish (Discontinued) (DC, $60.00) is more shimmery, lighter (90% similar). NARS Out There (LE, $30.00) is lighter, cooler (90% similar). MAC Fleet Fast (LE, $24.00) is lighter (90% similar). Huda Beauty Sassy Saffron (P, $21.00) is less shimmery, warmer (90% similar). Bite Beauty Brioche (P, $24.00) is less shimmery, cooler (90% similar). LORAC Rose (LE, $23.00) is more shimmery, lighter (90% similar). Anastasia Velvet (PiP, ) is less shimmery, darker, cooler (85% similar). Chanel Rouge Profond (320) (P, $45.00) is less shimmery, cooler (85% similar). Chanel Malice (71) (P, $45.00) is lighter, brighter (85% similar). MAC Autoerotique (LE, $31.00) is lighter (85% similar). Hourglass Surreal Halo (LE, $40.00) is lighter, more muted (85% similar). Sydney Grace Tangled (P, $9.00) is less shimmery, lighter (90% similar). NARS Isadora (LE, $30.00) is more shimmery, lighter, cooler (85% similar). Make Up For Ever S404 (P, $23.00) is darker, more muted (85% similar). Clinique Ginger Pop (01) (P, $21.00) is lighter, brighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). This was one of the more “shimmery” shades in the new range, which has more of a satin-level of shimmer/sheen. It was nicely pigmented and yielded opaque results, if desired, but it was still soft and silky enough to easily diffuse and blend out if you wanted sheerer coverage. The finish was natural–it looked like skin–but not overtly shimmery. When I tested this blush, it wore well for eight and a half hours before visibly fading.

See more photos & swatches!

Makeup Geek Covet Blush

Makeup Geek Covet Blush

Makeup Geek Covet Blush

Makeup Geek Covet Blush

Makeup Geek Covet Blush

Makeup Geek Covet Blush (see the break down for this look here)