MAC Frank-n-Furter Lipstick ($17.50 for 0.10 oz.) is described as a “deep raspberry wine [with a Matte finish].” It’s a deepened red with subtle, cool undertones with a matte finish. I don’t get raspberry/wine vibes from it (not even in the tube). It had mostly opaque color coverage with a lightly creamy consistency that allowed the color to go on evenly and smoothly. This color wore well for six and a half hours and was neither drying nor hydrating. I didn’t have any feathering/bleeding with this shade, but I’m not prone to either. Chanel La Desiree (327) (LE, $34.00) is similar. MAC Just a Bite (LE, $16.00) is less matte. NARS Mascate (P, $26.00) is slightly darker. MAC Such Flare (LE, $16.00) is warmer. MAC MAC Red (P, $16.00) is lighter, cooler-toned. MAC Charmed, I’m Sure (LE, $16.00) is similar. See comparison swatches / view dupes.

MAC Oblivion Lipstick ($17.50 for 0.10 oz.) is described as a “vivid bluish-red [with an Amplified finish].” It’s a medium, brightened red with a luminous sheen and neutral-to-cool undertones. I can barely detect the blue undertones, as it just looks warm-toned against my complexion. It’s only when I swatched it against more strongly blue- and orange-toned lipsticks that it seemed to look cooler. It was creamy, easy to apply, and lasted for six and a half hours on me. It was lightly hydrating and didn’t feather or bleed outside the edges of my lip line. Guerlain Red Hot (328) (P, $37.00) is darker, more muted. MAC Ruby (LE, $16.00) is lighter. Too Faced Melted Ruby (P, $21.00) is similar. Estee Lauder Vengeful Red (P, $30.00) is similar. Anna Sui Minnie Mouse (01) (LE) is warmer. Edward Bess Eternal Passion (P, $32.00) is similar. Maybelline On Fire Red (P, $7.49) is slightly cooler-toned, brighter. Buxom Scoundrel (P, $21.00) is cooler-toned. See comparison swatches / view dupes.

MAC Sin Lipstick ($17.50 for 0.10 oz.) is described as a “deep dark blue red [with a Matte finish].” It’s a dark, burgundy-red with subtle cool, fuchsia-ish undertones with a matte finish. It had mostly opaque color payoff, though it is buildable to fully opaque color. I think it is only when you try one of MAC’s original Matte formulas and then immediately try one of their newer shades that you can appreciate the improvements they’ve made. The texture of this is much drier, so it does drag and tug on the lips somewhat. It was a bit drying over time, though the color lasted for over seven hours. NARS Ingrid (P, $32.00) is glossier. NARS Liv (P, $32.00) is cooler-toned, glossier. Kat Von D Motorhead (P, $21.00) is cooler-toned. MAC Talk That Talk (LE, $16.00) is is cooler-toned. MAC Soulfully Rich (P, $18.00) is darker, cooler-toned. MAC Endless Drama (P, $18.00) is less matte. MAC Prince Noir (LE, $16.00) is darker, cooler-toned. See comparison swatches / view dupes.

MAC Strange Journey Lipstick ($17.50 for 0.10 oz.) is described as a “yellowish brick red [with a Matte finish].” It’s a brightened, orange-red with warm undertones and a semi-matte finish. It had really good color payoff, and the texture was creamy and glided on beautifully (creamiest of the four). The color stayed on well for six hours and left a stain behind. It was neither drying nor hydrating. Bobbi Brown Lady Ruba (P, $26.00) is lighter. NARS Carmen (P, $32.00) is redder. NARS Marlene (P, $32.00) is similar. NARS Rita (P, $32.00) is darker, redder. NARS Annabella (P, $32.00) is brighter. MAC Dangerous (P, $16.00) is more matte. MAC Scarlet Ibis (LE, $16.00) is more matte, darker. See comparison swatches / view dupes.

P.S. — These are supposed to launch online on September 29th and in-stores on October 2nd (MAC Stores only).

See more photos & swatches!

MAC Frank-n-Furter Lipstick

MAC Frank-n-Furter Lipstick

MAC Frank-n-Furter Lipstick

MAC Frank-n-Furter Lipstick

MAC Frank-n-Furter Lipstick

MAC Frank-n-Furter Lipstick

MAC Frank-n-Furter Lipstick

MAC Oblivion Lipstick

MAC Oblivion Lipstick

MAC Oblivion Lipstick

MAC Oblivion Lipstick

MAC Oblivion Lipstick

MAC Oblivion Lipstick

MAC Sin Lipstick

MAC Sin Lipstick

MAC Sin Lipstick

MAC Sin Lipstick

MAC Sin Lipstick

MAC Sin Lipstick

MAC Strange Journey Lipstick

MAC Strange Journey Lipstick

MAC Strange Journey Lipstick

MAC Strange Journey Lipstick

MAC Strange Journey Lipstick

MAC Strange Journey Lipstick