Now available online (originally slated for a June 2nd launch; in-store date is June 9th on my press release!), there are new, limited edition shades (along with some repromotes) of MAC Huggable Lipcolour ($20.00 for 0.11 oz.), which is described as a hydrating, “gel-like lipstick with rich, glossy shine” that wears for “six hours.” The formula tends to be semi-sheer to semi-opaque with moderate shine, lightly clingy (not in an uncomfortable way, but it wears longer than more slippery formulas) with decent wear (four to five hours) and light to moderate hydration. It is the type of formula that feels denser in the tube and softens as it “melts” against the warmth of the lips. I’ve also noticed that some shades self-level after a minute or so after being applied. I think they’re best suited for someone who likes sheerer lipsticks that are comfortable but not slippery and wants some hydration.

MAC Bonsai Bloom Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “cool nude-pink.” It’s a muted, medium rosy pink with subtle, cooler undertones and a fine, gold pearl and light shine. It had medium coverage, and as it is a color naturally more similar to my lip color, it may look wildly different from to person as the natural lip color comes through a lot. The texture was thin, lightweight, and sat fairly well on the lips. The color went on evenly and lasted for four hours. I found it lightly hydrating overall. Tom Ford Beauty Alicia (LE, $36.00) is more shimmery (90% similar). Clinique Pink Honey (PiP, $15.00) is warmer (95% similar). Guerlain Kiss Blossom (LE, $37.00) is more pigmented, cooler (90% similar). NARS Orgasm (P, $28.00) is more shimmery (90% similar). Chanel Conte (202) (P, $37.00) is more shimmery, more pigmented, warmer (90% similar). Tom Ford Beauty Bryan (LE, $36.00) is more shimmery, darker, more pigmented (85% similar). Pat McGrath Love Supreme (P, $40.00) is less shimmery, darker, cooler (85% similar). MAC Babetown (LE, $19.00) is less shimmery, cooler (85% similar). Guerlain Gemma (DC, $58.00) is more shimmery, darker, more pigmented (85% similar). ColourPop Juice Bar (LE, $7.00) is less shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

MAC Cantonese Carnation Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “warm rose.” It’s a medium-dark rosy pink with subtle, cooler undertones and a fine, gold pearl. It had semi-opaque coverage that went on evenly and allowed the natural lip color to still come through. The consistency was lightweight but had enough suspension in it that the glossier texture didn’t sit in lip lines noticeably. This shade lasted for four and a half hours on me and was lightly hydrating. MAC Love Beam (LE, $20.00) is lighter, cooler (90% similar). MAC I'm Game (LE, $20.00) is lighter, brighter (85% similar). Chanel Eblouissante (165) (P, $45.00) is warmer (85% similar). Guerlain Madame Reve (862) (DC, $58.00) is cooler (85% similar). Bobbi Brown Raspberry Shimmer (1) (P, $28.00) is more shimmery, lighter, brighter (85% similar). Chanel Etourdie (98) (P, $37.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

MAC Good Luck Mochi Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “rosy mid-tone pink.” It’s a medium-dark, slightly brighter, pink with subtle, warm undertones and a creamy finish. This shade didn’t have pearl like a lot of the other Huggables. It had more coverage–closer to truly semi-opaque–but color pulled into lip lines a bit, and it did not seem to go on as evenly. This shade lasted for four hours on me and was lightly hydrating. Laura Mercier Raspberry Ripple (P, $25.00) is more muted, cooler (90% similar). MAC Little Buddha (P, $19.00) is lighter, brighter, more pigmented (90% similar). Bobbi Brown Spring Pink (DC, $37.00) is brighter, more pigmented (90% similar). MAC Brave (P, $19.00) is less glossy (90% similar). Givenchy Rose Boudoir (204) (P, $36.00) is brighter, warmer (80% similar). Chanel Edith (424) (P, $37.00) is lighter, warmer (80% similar). Estee Lauder Ambitious Pink (P, $32.00) is lighter, brighter, more pigmented (80% similar). See comparison swatches / view dupes side-by-side.

MAC Origami Orange Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “creamy orange.” It’s a slightly muted, medium rosy coral with fine, light pink pearl. It’s a lot more interesting than “creamy orange” would indicate! The texture was lightweight, balmy but not too slippery, and glided on easily while laying down smooth, even, and mostly opaque coverage. This shade lasted for five and a half hours and was moderately hydrating. Tom Ford Beauty Les Mepris (LE, $52.00) is warmer, less glossy (90% similar). Givenchy Wanted Coral (16) (P, $34.00) is warmer (90% similar). Tom Ford Beauty Something Wild (46) (P, $57.00) is darker, less glossy (90% similar). Estee Lauder Bad Angel (330) (P, $32.00) is more shimmery, lighter (90% similar). Chanel Rouge Brulant (191) (LE, $45.00) is less shimmery, lighter, cooler (90% similar). MAC Flocking Fabulous (LE, $19.00) is cooler (90% similar). Dior Diorosphere (649) (P, $37.00) is less shimmery, lighter, warmer (90% similar). YSL Orange Crepe (82) (P, $38.00) is less shimmery, darker, cooler (90% similar). Gucci Beauty Three Wise Girls (401) (P, $42.00) is less shimmery, darker, cooler (90% similar). Tom Ford Beauty Grace (LE, $36.00) is darker, more muted (90% similar). MAC Pretty Boy (P, $19.00) is warmer (85% similar). YSL Rocking Coral (5) (LE, $38.00) is more shimmery, darker, more muted (85% similar). Christian Louboutin Beaute Miss Loubi (P, $90.00) is less shimmery, lighter, brighter (85% similar). Tom Ford Beauty Cherry (LE, $36.00) is less shimmery, lighter, cooler (85% similar). Guerlain Rouge Sensuel (DC, $58.00) is more shimmery, darker, warmer (85% similar). NYX Rags to Riches (P, $6.00) is more shimmery, darker, warmer (85% similar). NARS Niagara (P, $26.00) is less shimmery, lighter, cooler (85% similar). MAC Lady at Play (P, $25.00) is less shimmery, warmer, less glossy (85% similar). Pat McGrath Emmanuelle (P, $40.00) is more shimmery, darker (85% similar). Tom Ford Beauty Mia (LE, $36.00) is less shimmery, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Seoul-ful Huggable Lipcolour ($20.00 for 0.11 oz.) is described as a “light, creamy pink.” It’s a medium rosy pink with warm undertones and fine pearl. It had mostly opaque coverage, though bits of the natural lip color will peek through, with a milkier consistency than the other shades. This one applied mostly evenly, but there was a little color that settled into lip lines. This shade wore well for four and a half hours and was hydrating. MAC Sunny Seoul (P, $19.00) is darker (90% similar). L'Oreal I Pink You're Cute (175) (P, $8.99) is less glossy (90% similar). Chanel Fleurie (139) (LE, $45.00) is warmer (90% similar). Chanel Edith (424) (P, $37.00) is warmer (90% similar). MAC Little Buddha (P, $19.00) is darker, cooler, less glossy (90% similar). Tom Ford Beauty Paul (LE, $36.00) is more shimmery, lighter, warmer (85% similar). NARS Summer Fire (LE, $28.00) is more shimmery, darker (85% similar). Bobbi Brown Spring Pink (DC, $37.00) is darker, more pigmented (85% similar). Guerlain Georgia (DC, $58.00) is warmer (85% similar). Laura Mercier Raspberry Ripple (P, $25.00) is darker, cooler (85% similar). YSL Caress Pink (9) (P, $34.00) is brighter, more pigmented (85% similar). See comparison swatches / view dupes side-by-side.

MAC Bonsai Bloom Huggable Lipcolour

MAC Bonsai Bloom Huggable Lipcolour

MAC Bonsai Bloom Huggable Lipcolour

MAC Bonsai Bloom Huggable Lipcolour

MAC Bonsai Bloom Huggable Lipcolour

MAC Bonsai Bloom Huggable Lipcolour

MAC Cantonese Carnation Huggable Lipcolour

MAC Cantonese Carnation Huggable Lipcolour

MAC Cantonese Carnation Huggable Lipcolour

MAC Cantonese Carnation Huggable Lipcolour

MAC Cantonese Carnation Huggable Lipcolour

MAC Cantonese Carnation Huggable Lipcolour

MAC Good Luck Mochi Huggable Lipcolour

MAC Good Luck Mochi Huggable Lipcolour

MAC Good Luck Mochi Huggable Lipcolour

MAC Good Luck Mochi Huggable Lipcolour

MAC Good Luck Mochi Huggable Lipcolour

MAC Good Luck Mochi Huggable Lipcolour

MAC Origami Orange Huggable Lipcolour

MAC Origami Orange Huggable Lipcolour

MAC Origami Orange Huggable Lipcolour

MAC Origami Orange Huggable Lipcolour

MAC Origami Orange Huggable Lipcolour

MAC Origami Orange Huggable Lipcolour

MAC Seoul-ful Huggable Lipcolour

MAC Seoul-ful Huggable Lipcolour

MAC Seoul-ful Huggable Lipcolour

MAC Seoul-ful Huggable Lipcolour

MAC Seoul-ful Huggable Lipcolour

MAC Seoul-ful Huggable Lipcolour