MAC Lobster Liptensity Lipstick ($21.00 for 0.12 oz.) is a bright, medium orange with warm, pinky-red undertones and a cream finish. It had nearly opaque pigmentation that covered evenly and smoothly without streaking. The texture was a bit heavier, and it seemed to settle into lip lines ever-so-slightly to the point where I couldn’t really tell in person but it is visible in the close-up photos. This shade wore well for six hours and was neither drying nor hydrating. Guerlain Orange Fizz (P, $37.00) is darker (95% similar). Tom Ford Beauty Connor (P, $36.00) is darker, cooler, less glossy (95% similar). MAC Excite (LE, $19.00) is darker, more muted (95% similar). Bite Beauty Blood Orange (DC, $24.00) is darker (95% similar). Givenchy Mandarine Bolero (304) (P, $36.00) is lighter, glossier (95% similar). Bite Beauty #074 (P, $18.00) is less glossy (95% similar). Revlon Feed the Flame (P, $12.39) is less shimmery, lighter (95% similar). NYX Indie Flick (P, $6.00) is brighter (95% similar). Hourglass I Live For (P, $34.00) is lighter, brighter, less glossy (95% similar). Revlon Smokin' Hot (P, $10.99) is less shimmery, lighter (95% similar). Bite Beauty Saffron Fire (LE, $26.00) is lighter, brighter, less glossy (90% similar). Estee Lauder Chilean Sunset (LE, $45.00) is darker, more muted (90% similar). Tom Ford Beauty Contempt (P, $57.00) is darker (95% similar). NARS Red Square (P, $27.00) is lighter, warmer, less glossy (90% similar). MAC Augmented Reality (LE, $19.00) is cooler, less glossy (90% similar). NARS Canoga (LE, $34.00) is less shimmery, darker (90% similar). Tom Ford Beauty Diego (LE, $36.00) is darker (90% similar). Tom Ford Beauty Cristiano (P, $36.00) is less glossy (90% similar). YSL Le Orange (13) (PiP, $38.00) is darker (90% similar). Make Up For Ever C403 (DC, $22.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Postmodern Liptensity Lipstick ($21.00 for 0.12 oz.) is a bright, dark pink-coral with subtle, warmer undertones and a satiny, cream finish. (I’d almost say it’s a “warm fuchsia” as it is quite pink.) It was richly pigmented with full, opaque coverage with a creamy consistency that melted against the lips and applied even, smooth color in one stroke. On me, it wore well for just over six hours and was neither drying nor hydrating. Guerlain Girly (DC, $58.00) is brighter, cooler (95% similar). Estee Lauder Jealous (P, $32.00) is darker (95% similar). MAC Impassioned (P, $19.00) is darker, more muted (90% similar). Guerlain Insolence (144) (DC, $37.00) is darker (95% similar). Lisa Eldridge Rainbow Spill (LE, $36.00) is less shimmery, warmer, less glossy (90% similar). NYX Street Cred (P, $6.00) is lighter, less glossy (95% similar). Revlon Vivacious (120) (DC, $8.99) is darker, cooler (90% similar). Hourglass I Am (P, $34.00) is more shimmery, warmer (90% similar). Makeup Geek Chatterbox (P, $12.00) is lighter, less glossy (90% similar). Laura Mercier L'Orange (P, $32.00) is less shimmery, darker, warmer (90% similar). NARS Get Up Stand Up (P, $26.00) is more muted, less glossy (90% similar). Tom Ford Beauty Mia (LE, $36.00) is lighter (90% similar). Guerlain Gracy (DC, $58.00) is darker, more muted, warmer (90% similar). Tom Ford Beauty Primal (P, $57.00) is less shimmery, more muted, warmer (90% similar). Tom Ford Beauty Lukas (LE, $36.00) is less shimmery, lighter (90% similar). Burberry Bright Crimson (P, $34.00) is lighter, warmer (90% similar). Tom Ford Beauty Stimulant (P, $57.00) is lighter, warmer (90% similar). NYX Angel (P, $6.00) is lighter, more muted (95% similar). MAC Cordon Bleu (LE, $20.00) is more shimmery, darker, less glossy (85% similar). Tom Ford Beauty The Perfect Kiss (P, $55.00) is darker, more muted, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Gumball Liptensity Lipstick ($21.00 for 0.12 oz.) is a brighter, medium pink with cool, blue undertones and a satin sheen. It had good color coverage–almost opaque–that applied well enough, but there was a smidgen of streaking and some color sat in lip lines, though I did not notice that in person (only in the close-up photos). It wore well for six hours before starting to break down, and it was neither drying nor hydrating. NYX Summer Breeze (P, $6.00) is lighter (95% similar). Laura Mercier Blush Pink (P, $32.00) is less shimmery, darker (95% similar). Estee Lauder Powerful (P, $32.00) is warmer (95% similar). MAC Dddevilish (LE, $19.00) is warmer (95% similar). MAC Pink Nouveau (P, $19.00) is darker, cooler (90% similar). NARS Marisa (P, $34.00) is warmer (90% similar). Clinique Sweet Pop (P, $19.50) is less shimmery, lighter (90% similar). Urban Decay Bing (LE, $18.00) is more shimmery, warmer, less glossy (90% similar). Hourglass I Love (P, $34.00) is lighter (90% similar). MAC Wagasa Twirl (LE, $19.00) is less shimmery, lighter (90% similar). Hourglass I Believe (P, $34.00) is darker (90% similar). Giorgio Armani Shocking Pink (511) (P, $38.00) is more shimmery, warmer (90% similar). Clinique Wow Pop (P, $19.50) is cooler (90% similar). ColourPop Pitter Ponder (LE, $7.00) is less shimmery, lighter (90% similar). Becca Flamingo (DC, $24.00) is more shimmery, lighter, cooler (90% similar). Bite Beauty Nearly Neon Pink (LE, $26.00) is cooler (90% similar). Make Up For Ever C209 (DC, $22.00) is lighter, more muted (90% similar). MAC Playtime (LE, $17.00) is more shimmery (95% similar). ColourPop Cinderella (LE, $10.00) is less shimmery, warmer (95% similar). Tom Ford Beauty Mason (LE, $36.00) is less shimmery, lighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Formula Overview

MAC Liptensity Lipstick ($21.00 for 0.12 oz.) is supposed to have “intense amounts of pigment” with a gel-like texture that melts on lips that leaves behind a satin finish and wears for “eight hours.” It’s supposed to be “comfortable” to wear, but there are no claims about hydration–and overall, they were non-drying. The majority of the range varied from semi-opaque to fully opaque in one stroke, while the texture had some body and thickness to it but was not heavy. The consistency feels firmer in the tube, but it became softer and more pliable as it warmed up against the lips. This was also true about how the color settled and looked on the lips–it tended to fill up lip lines without emphasizing them as much after thirty seconds of wear. The formula didn”t have a lot of slip, and it was actually lightly tacky, which helped it stay in place better. The wear ranged from four to eight hours with lighter shades typically wearing shorter than deeper and more intense shades. The finish was anywhere from satin to natural with noticeable sheen, sometimes glossiness, but it often wore to a satin to semi-matte finish after a few hours. The formula has MAC’s typical vanilla scent but had no discernible taste.

P.S. — MAC confirmed on 9/28 that six of the 24 shades are limited edition but the rest should be permanent.

MAC Lobster Liptensity Lipstick

MAC Lobster Liptensity Lipstick

MAC Lobster Liptensity Lipstick

MAC Lobster Liptensity Lipstick

MAC Lobster Liptensity Lipstick

MAC Lobster Liptensity Lipstick

MAC Postmodern Liptensity Lipstick

MAC Postmodern Liptensity Lipstick

MAC Postmodern Liptensity Lipstick

MAC Postmodern Liptensity Lipstick

MAC Postmodern Liptensity Lipstick

MAC Postmodern Liptensity Lipstick

MAC Gumball Liptensity Lipstick

MAC Gumball Liptensity Lipstick

MAC Gumball Liptensity Lipstick

MAC Gumball Liptensity Lipstick

MAC Gumball Liptensity Lipstick

MAC Gumball Liptensity Lipstick