MAC Anything But Demure Vamplify Lipgloss ($20.00 for 0.14 fl. oz.) is a muted, medium mauve-pink with warm undertones and a smattering of fine, gold pearl. It had good pigmentation that went on evenly, though I noticed some of the gloss welled up in lip lines. It wasn’t too noticeable from a normal viewing distance, though. The gloss was comfortable to wear and wore well for four and a half hours. The formula was hydrating for me. Tarte Double Tap (P, $20.00) is less shimmery, darker (95% similar). Tarte Snap (P, $20.00) is less shimmery, darker (90% similar). MAC It's a Strike (LE, $20.00) is lighter (85% similar). Sephora Earth & Fire (35) (P, $12.00) is lighter, less pigmented (85% similar). MAC Totally Buff (LE, $21.00) is more shimmery, lighter (85% similar). NARS Santo Domingo (LE, $26.00) is cooler (85% similar). Anastasia Vintage (-, $16.00) is lighter (90% similar). MAC Deelight (PiP, $20.00) is lighter, warmer, lower quality (85% similar). MAC Viva Glam Ariana Grande 2 (LE, $21.00) is lighter, cooler (80% similar). NARS Chelsea Girls (P, $26.00) is lighter, warmer (80% similar). NARS Paradise Garage (P, $26.00) is darker, brighter (80% similar). Marc Jacobs Beauty Skin Deep (344) (P, $29.00) is lighter (80% similar). Sydney Grace Ann (P, $10.00) is less shimmery, darker, cooler (80% similar). ColourPop Flying Horses (DC, $10.00) is lighter, less pigmented (80% similar). See comparison swatches / view dupes side-by-side.

MAC Fab Tested Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is a muted, medium-dark plummy brown with warm undertones and a cream finish. It applied really well with smooth, even coverage that didn’t settle into lip lines. The color payoff was mostly opaque, and I think it would be totally opaque with an additional half layer of gloss. This shade wore well for five hours and was lightly moisturizing over time. MAC Bittersweet Me (P, $21.00) is lighter (95% similar). Marc Jacobs Beauty Work It (342) (P, $29.00) is lighter, cooler (90% similar). NARS Mars (P, $26.00) is darker, cooler (90% similar). MAC Chestnut (P, $21.00) is darker, brighter (85% similar). MAC Hyper-Fabulous (LE, $20.00) is lighter, warmer (85% similar). Anastasia Sepia (-, $16.00) is warmer (85% similar). Anastasia Fudge (-, $16.00) is darker, warmer (85% similar). Fenty Beauty Cocoa Drizzle (P, $18.00) is lighter, less pigmented (80% similar). MAC Absolute Score (LE, $20.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

MAC Absolute Score Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is a muted, medium-dark taupe-brown with neutral undertones and a cream finish. It had mostly opaque pigmentation that went on fairly evenly and smoothly. The texture was lightweight, comfortable, and didn’t sink into lip lines. On me, the gloss lasted for five hours and was lightly hydrating. Makeup Geek Vinyl (P, $15.00) is more shimmery (80% similar). Marc Jacobs Beauty Work It (342) (P, $29.00) is lighter (80% similar). MAC Fab Tested (LE, $20.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

MAC Smart Aleck Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is a bold, bright, medium-dark pinky-red with cool, blue undertones and a jelly-like finish. It had good pigmentation–not quite opaque–with a translucent quality to it that reminded me of a stain or jelly. The consistency was lightweight, smooth, and easy to wear over a six hour period, as the formula was moderately moisturizing. Anastasia Punchy Red (-, $16.00) is lighter, warmer (95% similar). Tom Ford Beauty Cherry Lush (P, $54.00) is darker, more muted (95% similar). Chanel Chilli (P, $30.00) is lighter, warmer (95% similar). MAC Right Up My Alley (LE, $20.00) is more muted, warmer (95% similar). Lisa Eldridge Ribbon (P, $25.00) is darker, warmer (90% similar). Fenty Beauty Mai Type (P, $27.00) is lighter, warmer (90% similar). MAC Utterly Tart (LE, $21.00) is darker, warmer (90% similar). MAC Tease Don't Touch (LE, $20.00) is lighter, brighter (90% similar). LORAC Red Rose (LE, ) is lighter (90% similar). MAC Strawberry Malt (LE, $21.00) is lighter, more muted (90% similar). Pat McGrath Blood 2 (P, $30.00) is warmer (90% similar). Giorgio Armani #400 Four Hundred (P, $38.00) is warmer (90% similar). MAC Gumdrop (LE, $20.00) is cooler (90% similar). Tom Ford Beauty Red Corset (P, $54.00) is darker, more muted (90% similar). MAC Hot/Cold (LE, $21.00) is lighter, warmer (90% similar). ColourPop Roll Out (P, $8.00) is lighter, warmer (90% similar). MAC Suggestive (LE, $20.00) is more muted (90% similar). Tom Ford Beauty Erotic (P, $54.00) is lighter, warmer (90% similar). Revlon HD Carnelian (545) (DC, $8.99) is warmer (90% similar). ColourPop Fanatic (LE, $8.00) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is supposed to have intense, vivid color paired with a moisturizing, glossy, long-wearing formula. Some shades are very pigmented while others are semi-opaque, and some shades apply evenly while others are more streaky. They have a light-medium thick consistency that’s not heavy or goopy, but it’s not really thin; however, they’re really smooth and creamy, so they feel nice on. There’s no tackiness initially, and it feels a lot like lip balm to me–soft, smooth, and my lips felt supple. I find they develop light to moderate tackiness as they wear on. They wear anywhere from three to five hours and are lightly to moderately hydrating over time. The formula has strong, vanilla scent (stronger than their lipsticks; I can smell it for a bit even when it is applied, not just in the tube) but no discernible taste.

MAC Anything But Demure Vamplify Lipgloss

MAC Anything But Demure Vamplify Lipgloss

MAC Anything But Demure Vamplify Lipgloss

MAC Anything But Demure Vamplify Lipgloss

MAC Anything But Demure Vamplify Lipgloss

MAC Anything But Demure Vamplify Lipgloss

MAC Fab Tested Vamplify Lipgloss

MAC Fab Tested Vamplify Lipgloss

MAC Fab Tested Vamplify Lipgloss

MAC Fab Tested Vamplify Lipgloss

MAC Fab Tested Vamplify Lipgloss

MAC Fab Tested Vamplify Lipgloss

MAC Absolute Score Vamplify Lipgloss

MAC Absolute Score Vamplify Lipgloss

MAC Absolute Score Vamplify Lipgloss

MAC Absolute Score Vamplify Lipgloss

MAC Absolute Score Vamplify Lipgloss

MAC Absolute Score Vamplify Lipgloss

MAC Smart Aleck Vamplify Lipgloss

MAC Smart Aleck Vamplify Lipgloss

MAC Smart Aleck Vamplify Lipgloss

MAC Smart Aleck Vamplify Lipgloss

MAC Smart Aleck Vamplify Lipgloss

MAC Smart Aleck Vamplify Lipgloss