Kat Von D Hellbent Studded Kiss Lipstick ($21.00 for 0.10 oz.) is described as “matte crimson red.” It’s a medium-dark, bright-but-not-neon red with cool, blue undertones and a matte finish. MAC Ruby (LE, $16.00) is glossier, warmer. Too Faced Melted Ruby (P, $21.00) is glossier. Chanel La Precieuse (317) (LE, $34.00) is similar. MAC Glam (DC, $16.00) is pinker, brighter. MAC RiRi Woo (LE, $16.00) is more matte. NYX Chic Red (P, $4.00) is darker. NARS Dragon Girl (P, $25.00) is cooler-toned. MAC Ronnie Red (LE, $16.00) is similar. MAC MAC Red (P, $16.00) is similar. Dior Marilyn (LE, $36.00) is pinker. See comparison swatches /
view dupes.

The consistency of Hellbent is slightly dry and stiff, but I was able to still get it to apply evenly, and the color payoff didn’t suffer either. It had fully opaque color coverage that really clings and stays on lips for hours and hours. This is a shade that lasted for eight hours and left a stain that persisted for another hour or so. It was lightly drying, but it looks more drying than it actually felt while worn. It faded fairly evenly for me, and I didn’t have any issues with it feathering on me, but it is a color that is best applied with a lip brush for crisper edges as the drier texture made it difficult to get clean lines straight from the tube.

Kat Von D Hellbent Studded Kiss Lipstick

Kat Von D Hellbent Studded Kiss Lipstick

Kat Von D Hellbent Studded Kiss Lipstick

Kat Von D Hellbent Studded Kiss Lipstick

Kat Von D Hellbent Studded Kiss Lipstick

Kat Von D Hellbent Studded Kiss Lipstick