Gucci Vibrant Demi-Glaze Lip lacquer ($32.00 for 0.20 fl. oz.) is supposed to be a gloss with “intense color” and a “demi-glaze finish.” It is “packed with pigment,” “non-sticky”, hydrating, and scented with the brand’s “Blue Chocolate” fragrance. They also say “intense, saturated pigments.” I make a point to reiterate just how many ways Gucci called this a pigmented gloss, because you’ll see one gloss is nowhere near pigmented, and the other is some pigmentation but isn’t opaque. The gloss itself is mostly non-sticky–I get a little tackiness towards the last hour of wear–and has a lightweight, creamy, comfortable consistency with a fair amount of slip. It’s hydrating while on, but it does give me the same soapy taste while I wear it that I had with the lipsticks. I found the scent to be less intense than the lipsticks but still noticeable applied (not just in the tube). If brands want to have a single gloss formula with various intensities, all I’d like to see is the usage of shade descriptions like “sheer violet” and “opaque violet.”

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer ($32.00 for 0.20 fl. oz.) is a sheer, pink-lavender base with iridescent shimmer. The thinner texture of the gloss made it so I could feel some of the shimmer in it, though it wasn’t too noticeable. The color itself was sheer, and it wore well for two and a half hours. This was one of the most disappointing products that I bought from the new line. NARS Easy Lover (P, $26.00) is lighter, pinker. Shiseido Nebula (VI207) (P, $25.00) is purpler. L’Oreal Pucker-Up Pink (LE, $7.99) is lighter. Revlon Pinkissimo (P, $7.99) is brighter, pinker. Dior Dolly Pink (453) (P, $29.50) is pinker. Urban Decay Trashed (P, $19.00) is brighter. MAC Asian Butterfly (LE, $19.00) is similar. MAC Perky (LE, $15.00) is cooler-toned. See comparison swatches / view dupes.

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer ($32.00 for 0.20 fl. oz.) is a brightened, coral-red with a subtle gold shimmer. It had semi-opaque color coverage but a fair amount of the natural lip color comes through. There’s a little bit of settling, but it isn’t noticeable from a normal viewing distance. It lasted for three hours on me and was lightly hydrating and comfortable to wear. Dior Rose Tricheuse (669) (LE, $35.00) is darker, redder. Hourglass Muse (P, $28.00) is brighter, more opaque. MAC Berry Bold (LE, $20.00) is brighter. MAC Cheerful (P, $22.00) is lighter. NARS Paris Follies (LE, $26.00) is pinker. Revlon Kiss Me Coral (P, $7.99) is slightly darker. Revlon Papaya (P, $7.49) is pinker. MAC Knockout (LE, $15.00) is darker. MAC Eclectic Edge (LE, $15.00) is more orange. MAC Ablaze (LE, $15.00) is brighter. Guerlain Candy Stripe (P, $30.00) is similar. Chanel Calypso (LE, $29.50) is similar. Burberry Brick Red (P, $27.00) is similar. See comparison swatches / view dupes.

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Potent Violet Vibrant Demi-Glaze Lip lacquer

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer

Gucci Crushed Coral Vibrant Demi-Glaze Lip lacquer