Giorgio Armani #400 Four Hundred Ecstasy Lacquer ($38.00 for 0.20 fl. oz.) is a medium-dark red with cool, blue undertones and a cream finish. Guerlain Rouge Parade (920) (LE, $30.00) is more muted (95% similar). Anastasia Socialite (-, $16.00) is lighter, brighter (95% similar). Tom Ford Beauty Stolen Cherry (P, $54.00) is lighter (90% similar). MAC RiRi Woo (LE, $21.00) is warmer (95% similar). Smashbox Bad Apple (P, $24.00) is lighter, glossier (90% similar). MAC Tease Don't Touch (LE, $20.00) is lighter, cooler (90% similar). NARS Disruptor (LE, $26.00) is lighter, glossier (90% similar). Cle de Peau Bugatti Red (17) (P, $48.00) is glossier (90% similar). MAC Ruby Woo (P, $21.00) is lighter (90% similar). NARS Le Palace (P, $26.00) is darker, warmer (90% similar). MAC Opera (LE, $21.00) is warmer (90% similar). MAC Smart Aleck (LE, $20.00) is cooler (90% similar). MAC Patrick Woo (LE, $21.00) is glossier (90% similar). NYX Apple Crisp (P, $5.99) is lighter, warmer (90% similar). Tom Ford Beauty Stolen Cherry (P, $54.00) is glossier (90% similar). MAC Utterly Tart (LE, $21.00) is darker, cooler (85% similar). MAC Suggestive (LE, $20.00) is darker, cooler (85% similar). See comparison swatches / view dupes side-by-side.

#400 Four Hundred had semi-opaque color payoff, which is a little more than a “subtle touch of color” for one layer, but it definitely gets close to opaque with two layers. It has that thinner, watery consistency when initially applied, but it dries down and feels more like a hugging gel. The texture is lightweight with a light tackiness that develops over time. It’s comfortable to wear without being drying, and it wears for six hours easily.

FORMULA SUMMARY | The Ecstasy Lacquer formula is supposed to have the shine of a gloss, color and hydration of a lipstick, and the long-wear of a stain, though they say “applied in a single layer for a subtle touch of color … or in a layered application for a bold, statement lip.” It has a floral scent, which is noticeable in the tube and for an hour or so of wear (particularly strong when it is drying down). There is a slight taste to me, as well. Initially, the formula is thin and more water-like, but after you’ve applied it, the consistency thickens, levels out, and “adheres” to your lips in a very comfortable wear. The consistency is mostly non-sticky and gradually gets a lightly tacky about half-way through wear.

P.S. — Anyone else feel like someone forgot to name it?

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer

Giorgio Armani #400 Four Hundred Ecstasy Lacquer