Estee lauder Pure Color Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a new formula that features “rich saturated color” with a matte finish that is “luxuriously comfortable.” I bought three to try out the formula, and this post features those three. The formula is comfortable to wear with a light-medium weight consistency that is creamy and smooth with good pigmentation, though some shades are more pigmented than others. They’re more semi-matte to satin with none of the three I tried having a really flat, matte finish (like a liquid lipstick), so keep that in mind on whether it aligns with your preference for mattes. All three shades were easy to apply, comfortable to wear, and long-wearing. They reminded me of formulas like MAC’s newer Mattes, Urban Decay Matte Revolution, and NARS Audacious.

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a brightened, medium-dark purple with subtle, warmer pink tones and a satin sheen. It had mostly opaque coverage that applied without dragging, but it could have applied a little more evenly. The color lasted for seven hours on me and was a little hydrating in the beginning but never drying. Kat Von D Ayesha (P, $20.00) is lighter, more muted, less glossy. MAC Matte Royal (P, $16.00) is darker, cooler. Melt Cosmetics By Starlight (P, $19.00) is lighter. Obsessive Compulsive Cosmetics Rollergirl (P, $18.00) is lighter, brighter. MAC Punk Couture (LE, $16.00) is darker, warmer. Illamasqua ESP (P, $24.00) is more shimmery. See comparison swatches / compare dupes side-by-side.

Estee lauder Stronger Pure Color Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a slightly muted, medium-dark fuchsia-magenta with warmer undertones and a semi-matte finish. The texture of this shade was firmer and thinner compared to the other two shades, though it didn’t tug at the lips, but the resulting finish was also the closest to true matte. It had mostly opaque covoerage that applied evenly and smoothly, and it wore well for seven hours on me. It was neither drying nor hydrating. MAC Quick Sizzle (LE, $16.00) is lighter, cooler. Le Metier de Beaute Paris (P, $32.00) is lighter. Kat Von D L.U.V. (P, $20.00) is cooler, less glossy. NARS Silvia (P, $32.00) is lighter, glossier. MAC Flat Out Fabulous (P, $16.00) is lighter, warmer. Urban Decay Bittersweet (P, $22.00) is lighter, cooler. ColourPop Drive In (P, $6.00) is lighter, less glossy. See comparison swatches/ compare dupes side-by-side.

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a reddish-plum with warm undertones and a satin finish. The consistency was lightly creamy and glided on easily without tugging on the lips. It had nearly opaque pigmentation that covered well. I noticed some color seemed to slip into lip lines, but it was hard to notice from a normal viewing distance. On me, the color stayed on for almost eight hours and was neither drying nor hydrating at the end. NARS Vera (P, $32.00) is glossier. Givenchy Rose Precieux (311) (LE, $36.00) is lighter, warmer. See comparison swatches / compare dupes side-by-side.

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick

Estee lauder Stronger Pure Color Matte Sculpting Lipstick

Estee lauder Stronger Pure Color Matte Sculpting Lipstick

Estee lauder Stronger Pure Color Matte Sculpting Lipstick

Estee lauder Stronger Pure Color Matte Sculpting Lipstick

Estee lauder Stronger Pure Color Matte Sculpting Lipstick

Estee lauder Stronger Pure Color Matte Sculpting Lipstick

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick

Estee lauder Unattainable Pure Color Matte Sculpting Lipstick