CoverGirl Medium Rose TruBlend Blush ($9.99 for 0.10 oz.) is a muted, light-medium pink with warm, yellow undertones and a pearly shimmer-sheen finish. LORAC See Beyond (LE, $23.00) is darker, warmer (95% similar). Tarte Prim (LE, $29.00) is less shimmery, warmer (95% similar). Tom Ford Beauty Frantic Pink (Discontinued) (DC, $60.00) is more shimmery, darker, more muted (90% similar). Bobbi Brown Antigua (P, $38.00) is darker (90% similar). NARS Blasphemy (LE, $30.00) is less shimmery (90% similar). Charlotte Tilbury Pretty (LE, ) is less shimmery, cooler (90% similar). Makeup Revolution Make Love Instead (P, $5.00) is more shimmery (90% similar). bareMinerals Golden Gate (LE, $22.00) is less shimmery, cooler (90% similar). MAC Mother o' Pearl (LE, $34.00) is lighter (90% similar). Charlotte Tilbury Love Glow (P, $40.00) is more shimmery, darker, cooler (90% similar). NARS Liberation (Left) (LE, ) is less shimmery, lighter (95% similar). LORAC Wavelength (LE, ) is lighter, brighter (90% similar). Clinique Blush Pop (LE, $21.00) is less shimmery, cooler (90% similar). ColourPop I Need Space (DC, $12.00) is less shimmery (90% similar). Clinique Pink Honey Pop (P, $21.00) is less shimmery, lighter (90% similar). Pat McGrath Nude Venus II (LE, $38.00) is less shimmery (90% similar). Kevyn Aucoin Capri (P, $58.00) is darker (90% similar). ColourPop Desert Rose (LE, $12.00) is less shimmery, lighter, cooler (90% similar). Hourglass Euphoric Fusion (P, $38.00) is more shimmery, warmer (85% similar). NARS Loves Me Not (LE, $30.00) is less shimmery, lighter (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The TruBlend Blush formula is supposed to be blendable and create a “multi-toned result.” The texture is very soft and smooth, though it is a little on the powdery side; it tended to darken on the skin, but this seemed to ensure that it didn’t look dry or powdery when applied. It is, as described, easily blended and effortless to apply. The finish is really flattering on the skin without being too shimmery or too matte. The downside is that the more powdery texture makes it harder to build-up the color (it’s semi-sheer to semi-opaque), and it only lasted for six and a half hours on me before fading noticeably.

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CoverGirl Medium Rose TruBlend Blush

CoverGirl Medium Rose TruBlend Blush

CoverGirl Medium Rose TruBlend Blush

CoverGirl Medium Rose TruBlend Blush

CoverGirl Medium Rose TruBlend Blush

CoverGirl Medium Rose TruBlend Blush

CoverGirl Medium Rose TruBlend Blush