IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer ($24.00 for 0.28 fl. oz.) is thickened, liquid-cream concealer that has medium-to-full coverage that doesn’t settle into or exacerbate fine lines underneath the eyes. It’s definitely a full coverage concealer, but it’s spreadable enough that you can get more medium coverage if desired. It brightens and minimizes the shadows underneath the eyes while subtly softening fine lines (they’re still there, but they seem less severe). I like to pat the concealer into place with a fingertip, then buff and blend it out using a fluffy eyeshadow brush. The concealer wears a full nine hours on me (without setting powder).

The brand says that it’s supposed to be a full-coverage, waterproof, “crease-proof” concealer that will also “diffuse the look of lines and wrinkles” and “give a more youthful radiance.” The latter characteristic is apparent; it’s has a definite radiance/sheen to its finish once it dries down, so if you like an ultra-matte finish, you won’t find it with this concealer on its own. It diffuses some lines, but it’s very subtle, on my normal-to-dry skin. There are four shades–Light, Neutral Medium, Tan, and Deep–and that’s the main complaint I have, which is that the shade range could be larger. I’m typically medium in most ranges (perfectly between light-medium and medium, really), but Neutral Medium is too light while Tan is a bit too dark (also worth noting, Tan leans more peach, which can be nice for covering up under-eye circles, but it is quite warm-toned and may not double as an under eye and face concealer if you prefer double duty), so I mix both shades to get a matching under eye concealer. As far as personal usage goes, I like to use a setting powder to further soften my under eye circles, and it’s always worked well with the concealer (never makes it appear dry or caked).

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IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer — Neutral Medium

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer — Tan

No concealer (top) / With IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer (bottom)

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
with Urban Decay Naked Loose Setting Powder