Is it a day that ends in a Y? Here are swatches of the upcoming ColourPop Butterfly Collection, which launches Thursday, November 21st at 10AM PT. The collection includes a new eyeshadow palette, five Velvet Blur Lipsticks (sold as a set or individually), four Super Shock Shadows, two Jelly Much Shadows, and a new product/formula, a loose highlighter with a large pouf.

As a fun fact: MAC used to reign supreme with the most releases per year, but these days, ColourPop is pacing slightly ahead. MAC used to release 40 to 70 launches a year, but this year, they’ve had 25 or less by my count (and several were complexion-focused, e.g. Studio Fix Sticks, or single-product offerings like Viva Glam 25 or all permanent products, like the Maleficent “collaboration”). Here’s a lil’ comparison between the two brands over time:

• 2013: 546 MAC reviews
• 2014: 766 MAC reviews / 25 ColourPop reviews
• 2015: 540 MAC reviews / 339 ColourPop reviews
• 2016: 616 MAC reviews / 183 ColourPop reviews
• 2017: 610 MAC reviews / 443 ColourPop reviews
• 2018: 446 MAC reviews / 672 ColourPop reviews
• 2019: 284 MAC reviews / 624 ColourPop reviews (to-date)

ColourPop Butterfly Collection

Gallery Options

Products

Swatches

On LipsLip Swatches

Flutter By

Just Imagine

Wild Wing

Made to last

Gotta Fly

Sunflare

Overpacked

Mariposa

Angel BB

Lush

Ch-ch-changes

Getaway

Float On

Boo-kay

Buttercup

Fly By

Mighty Morphin'

Flying Circus

Ringlet

Like a Butterfly

Bloom2Bloom

Oasis

Virgo Moon

Slow Dance

C'mon Clover

View Larger Photos

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches

ColourPop Butterfly Collection Swatches