Chanel Roman (208) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a medium-dark, raspberry pink with cool, blue undertones and very fine fuchsia shimmer dusted throughout (it’s not very prevalent). The consistency is lightweight, balm-like, soft and creamy, so it melts as it glides on effortlessly. The texture is thinner than you’d expect, so I didn’t have any issues with it feathering or looking streaky applied. This shade wore for four and a half hours and left behind a moderate stain. It was hydrating both during and after it wore away. ColourPop What If (P, $10.00) is darker, more muted (95% similar). Bite Beauty #004 (LE, $36.00) is brighter (95% similar). Estee Lauder Confident (P, $32.00) is darker, more muted (95% similar). MAC Flowerscope (LE, $19.00) is lighter, less glossy (95% similar). Tom Ford Beauty Kingston (DC, $36.00) is more shimmery (90% similar). Bite Beauty Radish (DC, $26.00) is lighter, brighter (90% similar). Bite Beauty Palomino (DC, $24.00) is cooler (90% similar). Hourglass Liberator (P, $32.00) is more muted (90% similar). Tom Ford Beauty Exotica (P, $57.00) is darker (90% similar). Tom Ford Beauty Alex (P, $36.00) is lighter, less glossy (90% similar). MAC Claretcast (DC, $21.00) is darker, more muted (90% similar). MAC Cote d'Amour (LE, $19.00) is more shimmery, darker (90% similar). Pat McGrath Wild Cherry (P, $40.00) is darker, warmer (90% similar). Too Faced Melted Berry (P, $21.00) is darker, more muted (90% similar). ColourPop I Heart This (LE, $7.00) is more shimmery, lighter (90% similar). Tom Ford Beauty Dangerous Beauty (P, $57.00) is more muted, warmer (95% similar). Bite Beauty Aubergine (DC, $24.00) is darker (90% similar). Marc Jacobs Beauty Seduce Me (128) (DC, $30.00) is darker, more muted, glossier (90% similar). Bite Beauty Supreme (DC, $24.00) is cooler (90% similar). Guerlain #78 (P, $36.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Chanel Recit (212) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a muted, reddish plum with a fine dusting of gold micro-shimmer paired with subtle, cool undertones. It had mostly opaque color coverage with a lightweight, emollient consistency that was easy to apply and comfortable tow ear. This shade lasted for four hours on me, while the formula was hydrating. Urban Decay Sheer Shame (DC, $22.00) is lighter (90% similar). Guerlain #688 (P, $33.00) is lighter, warmer (90% similar). Estee Lauder Intriguing (P, $30.00) is darker, warmer (90% similar). Pat McGrath Ultra Vixen (P, $40.00) is less shimmery, lighter (90% similar). Guerlain #65 (P, $36.00) is more shimmery, lighter (85% similar). Bobbi Brown Hibiscus (DC, $37.00) is warmer (90% similar). ColourPop Promenade (LE, $7.00) is warmer (85% similar). Tom Ford Beauty Didier (LE, $36.00) is darker, cooler (85% similar). Too Faced Berry Naughty (DC, $22.00) is darker (85% similar). Clinique Love Pop (P, $19.50) is more shimmery, lighter (80% similar). Marc Jacobs Beauty Cabaret (146) (DC, $30.00) is darker, less glossy (85% similar). Shiseido Rouge Rum Punch (RD504) (DC, $28.00) is darker, more muted (80% similar). Tom Ford Beauty Bruised Plum (P, $57.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.

Formula Overview

Chanel Rouge Coco Stylo ($37.00 for 0.07 oz.) is supposed to offer the “intensity of a lipstick” with the “shine of a lipgloss” and “comfort of a lip balm.” The consistency of this formula is incredibly soft and melts against the lips, so it is easy to over-apply (and subsequently, easy to run through the product!) with a butteriness that you typically find in more emollient lip balms. In general, color coverage is semi-opaque to opaque, with wear coming in at three to five hours, depending on the shade. The formula is comfortable to wear and very hydrating both during and after wear. The downside is that these types of twist-up lipsticks (in the slim casing) tend to contain noticeably less than a standard bullet lipstick (0.10 to 0.12 oz. usually!) and the more pliant formula makes it easy to reapply and run it back and forth more than necessary (for the coverage). There’s a light rose scent to the formula, subtler than the Rouge Allure lipsticks, though.

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Chanel Roman (208) Rouge Coco Stylo

Chanel Roman (208) Rouge Coco Stylo

Chanel Roman (208) Rouge Coco Stylo

Chanel Roman (208) Rouge Coco Stylo

Chanel Roman (208) Rouge Coco Stylo

Chanel Roman (208) Rouge Coco Stylo

Chanel Recit (212) Rouge Coco Stylo

Chanel Recit (212) Rouge Coco Stylo

Chanel Recit (212) Rouge Coco Stylo

Chanel Recit (212) Rouge Coco Stylo

Chanel Recit (212) Rouge Coco Stylo

Chanel Recit (212) Rouge Coco Stylo