Chane Message (214) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a medium-dark, reddish plum with warm undertones and a creamy, lightly glossy finish. It had nearly opaque color payoff with a very smooth, creamy, and slippery consistency that felt like butter melting on the lips when applied. The formula is comfortable to wear and hydrating over time, but it only wore for three and a half hours on me. MAC Candy Apple (LE, $17.00) is lighter (90% similar). ColourPop Ghosted (DC, $10.00) is more muted, less glossy (90% similar). Tom Ford Beauty Helena (LE, $36.00) is less shimmery, more muted (90% similar). Tarte Escape (P, $21.00) is more muted, cooler (90% similar). Tom Ford Beauty Night Mauve (P, $57.00) is lighter (95% similar). Bite Beauty Brandy (DC, $24.00) is lighter, warmer (90% similar). Sephora Spring Break (36) (P, $8.00) is lighter (90% similar). Urban Decay Manic (DC, $18.00) is more shimmery, darker, warmer (90% similar). Tatcha Magnolia Bloom (LE, $55.00) is more muted, less glossy (85% similar). Estee Lauder Inspiring (P, $30.00) is lighter (85% similar). Laura Mercier Cozy (P, $24.00) is warmer (85% similar). Obsessive Compulsive Cosmetics Shoegazer (DC, $17.00) is darker, brighter (85% similar). Bobbi Brown Berry Rose (DC, $37.00) is more muted, cooler (85% similar). Too Faced Pink Chocolate (DC, $22.00) is warmer (85% similar). Pat McGrath Flesh 3 (P, $40.00) is darker, warmer (85% similar). Giorgio Armani Art Deco (502) (PiP, $38.00) is darker, more muted, cooler (85% similar). Marc Jacobs Beauty Shush, Blush (P, $28.00) is lighter, more muted, warmer (85% similar). YSL Berry Brazen (88) (P, $38.00) is darker, more muted, less glossy (85% similar). Guerlain #03 (P, $36.00) is darker, more muted, warmer (85% similar). MAC Brick-o-la (P, $19.00) is darker, more muted, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Chanel Script (218) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a slightly muted, medium-dark brown with hints of mauve and fine pink micro-shimmer. It had semi-opaque color payoff with a very creamy consistency that had a lot of slip and melted against the lips as it applied. The color seemed to emphasize lip lines a bit, as the color gathered there, but it didn’t worsen over time, so it wasn’t too noticeable from a normal viewing distance. This shade lasted for three and a half hours on me, but it was moisturizing. Urban Decay Broken (DC, $18.00) is more shimmery, darker, less pigmented (95% similar). ColourPop Toasty (LE, $7.00) is less shimmery, darker (90% similar). Estee Lauder Tender Trap (P, $32.00) is brighter (90% similar). Guerlain #17 (P, $36.00) is less shimmery, lighter, warmer (90% similar). MAC Glamour Era (P, $25.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Monica (LE, $36.00) is darker, warmer (90% similar). ColourPop Thistle (LE, $7.00) is less shimmery, lighter (90% similar). Guerlain Python Bag (012) (P, $32.00) is less pigmented (90% similar). Too Faced Sweet Maple (DC, $22.00) is less shimmery, lighter (90% similar). Urban Decay Trance (DC, $18.00) is more shimmery, lighter (85% similar). Guerlain Air Kiss (304) (P, $37.00) is more shimmery, cooler (85% similar). MAC Smoked Almond (P, $19.00) is less shimmery, lighter (85% similar). Bite Beauty Marzipan (DC, $28.00) is darker, warmer (85% similar). MAC Magic Spell (LE, $19.00) is less shimmery, more muted, cooler (85% similar). MAC Sunset Pearl (LE, $25.00) is lighter (90% similar). Estee Lauder Discreet (P, $32.00) is lighter (85% similar). MAC Smoked Almond (DC, $21.00) is cooler (90% similar). Chanel Sepia (207) (LE, $37.00) is darker (85% similar). Bite Beauty Moka (DC, $28.00) is darker, brighter, warmer (80% similar). NARS Bahama (P, $27.00) is cooler, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

Formula Overview

Chanel Rouge Coco Stylo ($37.00 for 0.07 oz.) is supposed to offer the “intensity of a lipstick” with the “shine of a lipgloss” and “comfort of a lip balm.” The consistency of this formula is incredibly soft and melts against the lips, so it is easy to over-apply (and subsequently, easy to run through the product!) with a butteriness that you typically find in more emollient lip balms. In general, color coverage is semi-opaque to opaque, with wear coming in at three to five hours, depending on the shade. The formula is comfortable to wear and very hydrating both during and after wear. The downside is that these types of twist-up lipsticks (in the slim casing) tend to contain noticeably less than a standard bullet lipstick (0.10 to 0.12 oz. usually!) and the more pliant formula makes it easy to reapply and run it back and forth more than necessary (for the coverage). There’s a light rose scent to the formula, subtler than the Rouge Allure lipsticks, though.

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Chanel Message (214) Rouge Coco Stylo

Chanel Message (214) Rouge Coco Stylo

Chanel Message (214) Rouge Coco Stylo

Chanel Message (214) Rouge Coco Stylo

Chanel Message (214) Rouge Coco Stylo

Chanel Message (214) Rouge Coco Stylo

Chanel Script (218) Rouge Coco Stylo

Chanel Script (218) Rouge Coco Stylo

Chanel Script (218) Rouge Coco Stylo

Chanel Script (218) Rouge Coco Stylo

Chanel Script (218) Rouge Coco Stylo

Chanel Script (218) Rouge Coco Stylo