Chanel L’Indomptable (54) Rouge Allure Velvet ($36.00 for 0.12 oz.) is a bright, fuchsia pink with subtle, cool undertones and a satin finish. MAC Good Kisser (P, $19.00) is darker, less glossy (95% similar). Milani Hot Pink Rage (P, $5.49) is lighter, cooler (95% similar). Giorgio Armani Eccentrico (505) (LE, $38.00) is darker, glossier (95% similar). MAC Good Taste (P, $25.00) is cooler, glossier (90% similar). Charlotte Tilbury Velvet Underground (P, $37.00) is darker, cooler (90% similar). MAC No Faux Pas (LE, $19.00) is darker (90% similar). Bite Beauty Framboise (DC, $24.00) is darker (90% similar). Chanel La Romanesque (50) (DC, $45.00) is darker, less glossy (90% similar). MAC Viva Glam Miley Cyrus (LE, $19.00) is darker (90% similar). MAC Tats (LE, $19.00) is darker, less glossy (85% similar). Anastasia Stargazer (P, $18.00) is less shimmery, cooler (85% similar). Urban Decay Sheer Anarchy (DC, $18.00) is darker, cooler (85% similar). MAC Girl About Town (P, $19.00) is darker (85% similar). Dior Popsicle (353) (LE, $38.00) is lighter (85% similar). Urban Decay Caliente (DC, $18.00) is darker, glossier (90% similar). Hourglass I Believe (P, $34.00) is less shimmery, lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

The Rouge Allure Velvet formula is Chanel’s take on a “non-drying matte lipstick” that is supposed to have “intensely rich, long-wearing colour.” This shade had mostly opaque coverage with a lightweight, glide-on texture that was creamy without being too emollient. It adhered well to the lips and lasted for five hours on me, and it did leave a stain behind. I felt like the texture, as it was thinner, seemed to emphasize the texture of my lips, so it didn’t look as smooth as some formulas do applied to the lips. After wearing it, my lips felt slightly dry.

See more photos & swatches!

Chanel L’Indomptable (54) Rouge Allure Velvet

Chanel L’Indomptable (54) Rouge Allure Velvet

Chanel L’Indomptable (54) Rouge Allure Velvet

Chanel L’Indomptable (54) Rouge Allure Velvet

Chanel L’Indomptable (54) Rouge Allure Velvet

Chanel L’Indomptable (54) Rouge Allure Velvet