Chanel Article (204) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a bright, medium-dark coral-orange with warm undertones and fine gold and fuchsia shimmer. It has a more multi-dimensional sheen to it in person, as the cooler flash of fuchsia shimmer is more striking against the warmer base color. This shade had opaque color payoff with a lightly glossy sheen that went on evenly and smoothly. It’s hydrating, wears for four and a half hours, and was comfortable to wear. MAC Coral Optix (LE, $19.00) is more shimmery (90% similar). Guerlain #43 (P, $36.00) is cooler (85% similar). Wet 'n' Wild Ready to Swoon (P, $0.99) is more shimmery, lighter, cooler (85% similar). Maybelline Rose Rush (735) (P, $7.49) is lighter, brighter, cooler (85% similar). MAC CB96 (P, $19.00) is more shimmery, darker (90% similar). Estee Lauder Heavenly (P, $30.00) is lighter, cooler (80% similar). Givenchy Mandarine Bolero (304) (P, $36.00) is lighter, cooler (80% similar). Dior Sunset (660) (LE, $34.00) is lighter, cooler (80% similar). Guerlain Geneva (48) (DC, $58.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Chanel Histoire (206) Rouge Coco Stylo ($37.00 for 0.07 oz.) is a bright, coral-red with subtle pink tones and a glossy sheen. It’s red, but it’s pink, but it’s coral, but it’s so red! It had mostly opaque color payoff with a soft, smooth, creamy consistency that melted against the lips but didn’t over-apply too easily (but I still caution you about that!). On me, the color wore well for four hours and was hydrating while worn. NARS Flamenco (DC, $28.00) is darker, less glossy (90% similar). Guerlain Rouge Kiss (325) (P, $37.00) is lighter (90% similar). ColourPop Frenemie (LE, $7.00) is lighter (90% similar). Revlon Provocateur (135) (DC, $8.99) is lighter, brighter, cooler (90% similar). Sephora Popsicle Lips (28) (P, $8.00) is darker (90% similar). Givenchy Rouge Atelier (302) (P, $36.00) is darker, more muted, less glossy (85% similar). MAC Cherry Glaze (LE, $20.00) is brighter, warmer (85% similar). Christian Louboutin Beaute Miss Loubi (P, $90.00) is lighter, brighter (85% similar). Estee Lauder Envious (P, $32.00) is brighter (85% similar). Bite Beauty #003 (LE, $36.00) is lighter, brighter, warmer (85% similar). Tom Ford Beauty Something Wild (46) (P, $57.00) is lighter, more muted (85% similar). MAC Hibiscus (LE, $19.00) is lighter, more muted (85% similar). Urban Decay Wonderland (LE, $18.00) is cooler (85% similar). Maybelline Rose Rush (735) (P, $7.49) is warmer (80% similar). Chanel Arthur (440) (P, $37.00) is lighter, warmer (80% similar). Tom Ford Beauty Adriano (LE, $36.00) is brighter, warmer (80% similar). Estee Lauder Blossom Bright (P, $30.00) is lighter, brighter, cooler (80% similar). Urban Decay Sheer Slowburn (DC, $22.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Formula Overview

Chanel Rouge Coco Stylo ($37.00 for 0.07 oz.) is supposed to offer the “intensity of a lipstick” with the “shine of a lipgloss” and “comfort of a lip balm.” The consistency of this formula is incredibly soft and melts against the lips, so it is easy to over-apply (and subsequently, easy to run through the product!) with a butteriness that you typically find in more emollient lip balms. In general, color coverage is semi-opaque to opaque, with wear coming in at three to five hours, depending on the shade. The formula is comfortable to wear and very hydrating both during and after wear. The downside is that these types of twist-up lipsticks (in the slim casing) tend to contain noticeably less than a standard bullet lipstick (0.10 to 0.12 oz. usually!) and the more pliant formula makes it easy to reapply and run it back and forth more than necessary (for the coverage). There’s a light rose scent to the formula, subtler than the Rouge Allure lipsticks, though.

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Chanel Article (204) Rouge Coco Stylo

Chanel Article (204) Rouge Coco Stylo

Chanel Article (204) Rouge Coco Stylo

Chanel Article (204) Rouge Coco Stylo

Chanel Article (204) Rouge Coco Stylo

Chanel Article (204) Rouge Coco Stylo

Chanel Histoire (206) Rouge Coco Stylo

Chanel Histoire (206) Rouge Coco Stylo

Chanel Histoire (206) Rouge Coco Stylo

Chanel Histoire (206) Rouge Coco Stylo

Chanel Histoire (206) Rouge Coco Stylo

Chanel Histoire (206) Rouge Coco Stylo