Bobbi Brown Pale Mauve Luxe Lip Color ($35.00 for 0.12 oz.) is described as a “light pinky mauve.” It’s a light-medium pink with neutral-to-warm undertones and a natural sheen. The consistency was creamy, light-medium in weight, and glided on without tugging, but it wasn’t fully opaque and tended to accentuate lip lines. The color settled into lip lines over time, and the lipstick lasted for four hours on me with light hydration. This shade is a VIB Rouge exclusive. MAC Naked Dream (LE, $19.00) is warmer, less glossy (95% similar). Make Up For Ever C105 (DC, $22.00) is warmer (95% similar). ColourPop Fame (LE, $7.00) is lighter, cooler (90% similar). MAC Boca (LE, $19.00) is darker, warmer (90% similar). Cle de Peau Bamboo (P, $65.00) is darker, glossier (90% similar). Marc Jacobs Beauty Sonic Truth (244) (P, $30.00) is less shimmery, lighter, cooler (90% similar). MAC Soft Savour (LE, $19.00) is cooler (90% similar). MAC Pretty Natural (LE, $19.00) is warmer, less glossy (90% similar). MAC Pleasure's All Mine (LE, $20.00) is cooler (90% similar). MAC Love Happens (LE, $19.00) is warmer, less glossy (90% similar). Bobbi Brown Blush (P, $28.00) is darker, warmer (90% similar). Charlotte Tilbury Kim K.W. (P, $37.00) is lighter (90% similar). Shiseido Hushed Tones (RD713) (DC, $28.00) is darker (85% similar). Tom Ford Beauty Addison (P, $36.00) is darker (85% similar). Estee Lauder Desirable (P, $32.00) is darker, warmer (90% similar). ColourPop Ace (LE, $7.00) is lighter, brighter (85% similar). Tom Ford Beauty Mustique (LE, $55.00) is lighter, cooler, glossier (85% similar). NARS Anita (P, $34.00) is darker (85% similar). Givenchy Street Rose (04) (P, $34.00) is lighter, cooler (80% similar). MAC Cybernaut (LE, $25.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

Bobbi Brown Downtown Plum Luxe Lip Color ($35.00 for 0.12 oz.) is described as a “neutral brown berry.” It’s a muted, medium-dark plummy brown with warm undertones and a soft shine. It was richly pigmented with a really smooth, creamy consistency that applied beautifully to lips–even, lush color. The color wore well for almost six hours and was moisturizing while worn. ColourPop Calypso (P, $7.00) is lighter, cooler (95% similar). ColourPop Mosh Pit (LE, $7.00) is lighter, cooler, less glossy (95% similar). Make Up For Ever C108 (DC, $22.00) is warmer (90% similar). Bite Beauty Brioche (P, $24.00) is cooler, less glossy (90% similar). Tarte Praise (LE, $24.00) is lighter (90% similar). Smashbox Cognac (P, $21.00) is more shimmery (90% similar). Tom Ford Beauty Temptation Waits (LE, $52.00) is more shimmery, warmer, glossier (85% similar). MAC Over the Taupe (P, $26.00) is lighter, warmer (85% similar). Bite Beauty Chai (DC, $26.00) is lighter, warmer (85% similar). ColourPop Grunge (P, $7.00) is darker (85% similar). Hourglass Achiever (P, $32.00) is more muted, cooler (90% similar). Tom Ford Beauty Daniel (DC, $36.00) is more shimmery, brighter, cooler (85% similar). Tarte Glaze (LE, $24.00) is lighter, glossier (85% similar). Bobbi Brown Bahama Brown (DC, $37.00) is lighter, cooler (85% similar). Urban Decay Tampered (DC, $18.00) is lighter, cooler (85% similar). Estee Lauder Unshakable (P, $32.00) is darker, cooler (80% similar). Tarte TBT (P, $20.00) is lighter (80% similar). NARS Tanganyka (P, $26.00) is more shimmery, darker, less pigmented (80% similar). Tom Ford Beauty So Vain (50) (P, $57.00) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA SUMMARY | Bobbi Brown Luxe Lip Color ($35.00 for 0.12 oz.) is supposed to have one-stroke color coverage with a hydrating, smoothing formula, and “nourishing shine.” I was impressed with the formula as a whole, as the majority of the shades were very pigmented in one pass with a creamy consistency that glided on easily. There’s a richness to the texture that does feel more “luxe” in a way. The natural-to-luminous shine level gives lips a smoother, plumper look, while the formula itself is hydrating and many shades are longer-wearing. I noticed that the lighter shades tended to perform more poorly relative to more light-medium to medium-dark-hued shades. There was a faint floral scent (that was a surprise, I wish they had gone the unscented!), but I didn’t have issues with taste and found it very subtle on (it’s no Dior/Chanel-level scent!). In general, I like Bobbi Brown’s lipstick formulas, and this one feels creamier and more hydrating than others, but for pigmentation, you can’t go wrong with this or the Rich Lip Color formula.

Bobbi Brown Pale Mauve Luxe Lip Color

Bobbi Brown Pale Mauve Luxe Lip Color

Bobbi Brown Pale Mauve Luxe Lip Color

Bobbi Brown Pale Mauve Luxe Lip Color

Bobbi Brown Pale Mauve Luxe Lip Color

Bobbi Brown Pale Mauve Luxe Lip Color

Bobbi Brown Downtown Plum Luxe Lip Color

Bobbi Brown Downtown Plum Luxe Lip Color

Bobbi Brown Downtown Plum Luxe Lip Color

Bobbi Brown Downtown Plum Luxe Lip Color

Bobbi Brown Downtown Plum Luxe Lip Color

Bobbi Brown Downtown Plum Luxe Lip Color