Bite Beauty BB for Lips ($24.00 for 0.12 oz.) is described as a “lip enhancing, five-in-one-balm.” It’s supposed to hydrate, repair, prime, and protect with a “color-rich balm.” I bought two shades to try–one lighter, one deeper–and both performed similarly for me (consistency is always a good thing!).

The texture is lightweight, creamy with a high degree of slip, and has a thinnish texture overall. There’s a soft shine after application with decent color, but I don’t know that I’d use the words “color-rich.” It’s lightly hydrating for me, and in general, I find it leaves my lips feeling softer a couple of hours later but doesn’t make them look good initially and instead seems to accentuate the texture of my lips. The major downside to the formula is really that it has a very thin, slippery texture that means the product wears away quickly and regular reapplication is necessary.

You can layer lipstick over it, but my experience is that it’s less of a primer, as it reduced the wear time of the lipstick on its own, and it didn’t make the lipstick look any better. Matte lipsticks varied; sometimes the slickness of the balm made it so the matte color didn’t go on as evenly, other formulas were okay, so your mileage may vary depending on the formula and finish of the lipstick you’re applying over it. I would describe these as a tinted lip balm with some hydration, but if I was going to go for a lip balm by Bite, I would go for the Agave Lip Mask instead. BB for Lips has a sweet, lemon-vanilla scent and sweet taste that occasionally seems like there’s a mere hint of sunscreen. (Quick note: Sephora lists this as “SPF 18” but the package indicates SPF 15.) Be careful with flavored lip products as it can tempt you to lick your lips more often, which doesn’t help hydrate lips!

Bite Beauty Dolce BB for Lips ($24.00 for 0.12 oz.) is described as a “deep purple.” It’s a semi-sheer, muted pink-berry with subtle cool undertones and a soft shine. It applied mostly evenly and lasted for almost two hours. Korres Wild Rose (P, $12.99) is a bit lighter. Chanel Fiction (P, $34.00) is more opaque (true lipstick). See comparison swatches / view dupes.

Bite Beauty Flush BB for Lips ($24.00 for 0.12 oz.) is described as a “light pink.” It’s a light-medium, peachy-coral with warm undertones and a soft shine. It had semi-sheer color coverage that applied evenly. A light shade like this is going to look more different than similar across individuals, as the natural lip color comes through quite a bit, so the result is that this lightens and warms up the natural lip color to a degree, but the natural lip color will play a huge part. This shade lasted an hour and a half on me. MAC Touche (LE, $20.00) is darker. Chanel Secret (85) (LE, $34.00) is pinker. Chanel Melba (75) (LE, $34.00) is lighter. Chanel Gourmandise (76) (P, $34.00) is lighter, pinker. See comparison swatches / view dupes.

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Bite Beauty Dolce BB for Lips

Bite Beauty Dolce BB for Lips

Bite Beauty Dolce BB for Lips

Bite Beauty Dolce BB for Lips

Bite Beauty Dolce BB for Lips

Bite Beauty Dolce BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips

Bite Beauty Flush BB for Lips