Formula Overview

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The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.

Ingredients

Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Boron Nitride, Caprylic/Capric Triglyceride, Magnesium Myristate, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Octyldodecyl Stearoyl Stearate, Lauroyl Lysine, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Phytosteryl Macadamiate, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Sorbitan Stearate, o-Cymen-5-ol, Triethoxycaprylylsilane, Water/Eau, Microcrystalline Cellulose, Magnesium Aluminum Silicate, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Aluminum Hydroxide, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Ultramarines/CI 77007, Red 40 Lake/CI 16035, Ferric Ferrocyanide/CI 77510, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090, Titanium Dioxide/CI 77891, Black 2/CI 77266].

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

-

The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.

Ingredients

Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Boron Nitride, Caprylic/Capric Triglyceride, Magnesium Myristate, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Octyldodecyl Stearoyl Stearate, Lauroyl Lysine, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Phytosteryl Macadamiate, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Sorbitan Stearate, o-Cymen-5-ol, Triethoxycaprylylsilane, Water/Eau, Microcrystalline Cellulose, Magnesium Aluminum Silicate, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Aluminum Hydroxide, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Ultramarines/CI 77007, Red 40 Lake/CI 16035, Ferric Ferrocyanide/CI 77510, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090, Titanium Dioxide/CI 77891, Black 2/CI 77266].

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

-

The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.

Ingredients

Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Boron Nitride, Caprylic/Capric Triglyceride, Magnesium Myristate, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Octyldodecyl Stearoyl Stearate, Lauroyl Lysine, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Phytosteryl Macadamiate, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Sorbitan Stearate, o-Cymen-5-ol, Triethoxycaprylylsilane, Water/Eau, Microcrystalline Cellulose, Magnesium Aluminum Silicate, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Aluminum Hydroxide, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Ultramarines/CI 77007, Red 40 Lake/CI 16035, Ferric Ferrocyanide/CI 77510, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090, Titanium Dioxide/CI 77891, Black 2/CI 77266].

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

-

The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.

Ingredients

Talc, Synthetic Fluorphlogopite, Silica, Dimethicone, Boron Nitride, Caprylic/Capric Triglyceride, Magnesium Myristate, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Octyldodecyl Stearoyl Stearate, Lauroyl Lysine, Phenoxyethanol, Caprylyl Glycol, Polysorbate 20, Phytosteryl Macadamiate, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, Sorbitan Stearate, o-Cymen-5-ol, Triethoxycaprylylsilane, Water/Eau, Microcrystalline Cellulose, Magnesium Aluminum Silicate, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Aluminum Hydroxide, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Ultramarines/CI 77007, Red 40 Lake/CI 16035, Ferric Ferrocyanide/CI 77510, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090, Titanium Dioxide/CI 77891, Black 2/CI 77266].

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.