Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette ($3.99 for 0.21 oz.) consists of five eyeshadows. These are new–and permanent–beginning January. I found mine at Walgreens about a week ago. The formula is suposed to be “long-lasting, highly pigmented … satiny-smooth for crease resistant wear.” There are five of the 5-pan palettes being added to the permanent range. Recently, I’ve been rather disappointed with Wet ‘n’ Wild’s eyeshadow palettes, so I thought I would start with this neutral-themed one, as neutrals tend to easier to do than bright, bold colors. All five shades are on the softer side and can be powdery, so you’ll want to use a light touch when grabbing color and then pat, rather than sweep, on. I would recommend using an eyeshadow primer underneath these, as alone, they are noticeably faded after six to seven hours.

I don’t think the formula is as good as the now-classic Color Icon Trios and 8-pan palettes–there’s a prevailing dryness/powderiness throughout all of them that makes them harder to work with, prone to fading, and lacking color payoff. It’s not the worst Color Trio palette I’ve tried, but it doesn’t live up to the original formula.  The color combination is nice, and I could see it being a workhorse of a neutral palette for some; I just wish the quality of this was like their original palettes (that are still available–not like I’m pining for shadows from 10 years ago!).

Naked Truth #1 is a light, yellow-toned beige with warm undertones and a soft, frosted finish. This shade was the most powdery of the five, and it had a tendency to sheer out a lot when applied to the lid, as it doesn’t adhere to the skin well. If you applied it over a slightly tacky base, it would be more pigmented and easier to use. Cle de Peau #119 (LE, $45.00) is yellower. Kat Von D Galore (LE) is similar. MAC Femme-Fi (LE, $15.00) is warmer. bareMinerals Mixologist (P) is less warm-toned. Make Up For Ever #126 (P, $20.00) is less yellow, more peach. See comparison swatches.

Naked Truth #2 is a light beige with yellow tones and a matte finish. It had fairly good pigmentation, and it wasn’t too powdery and was blendable on the skin. Kat Von D Countess (LE) is similar. Urban Decay Bleach (LE, $18.00) is lighter. Disney by Sephora Ali Ababwa (LE) is similar. Urban Decay Broken (LE, $18.00) is lighter. MAC Brule (P, $15.00) is warmer. bareMinerals Daydream (P) is cooler-toned. See comparison swatches.

Naked Truth #3 is a dark, subtly warm-toned brown with a satin finish–a little sheen that ends up looking more matte than anything else on the lid. The texture was dry, slightly stiff to work with, but it wasn’t too powdery, though these characteristics resulted in semi-opaque pigmentation. Makeup Geek Bada-Bing (P, $5.99) is darker. Chanel Charming #4 (LE) is similar. Guerlain Two Spicy #2 (P) is slightly warmer. MAC Swiss Chocolate (P, $15.00) is warmer. Burberry Dark Spice #2 (P) is darker, warmer. See comparison swatches.

Naked Truth #4 is a warm, medium-dark brown-leaning taupe with a soft, pearly shimmer. This was the best shade in the palette, as it wasn’t too powdery and was nicely pigmented. MAC A Glimmer of Gold #4 (P, $21.00) is cooler-toned, darker. bareMinerals Toasted Espresso (LE, $14.00) is darker. MAC Just Before Dawn (LE, $21.00) is darker. Chanel Mystere #3 (LE) is similar. See comparison swatches.

Naked Truth #5 is a medium brown with warm, coppery tones and gold sparkle over a satiny finish. It had decent color payoff, though the texture was powdery. This shade did give me problems with fall out during wear (not just during application). Makeup Geek Brown Sugar (P, $5.99) is slightly warmer, no sparkle. theBalm C4 (LE, $16.00) is warmer. Inglot #122R Bottom (P, $6.00) is darker, warmer. MAC Lie Low (P, $21.00) is slightly darker, no sparkle. MAC Mulch (P, $15.00) is browner. See comparison swatches.

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette

Wet ‘n’ Wild Naked Truth #1 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #1 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #2 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #2 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #3 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #3 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #4 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #4 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #5 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth #5 Color Icon Eyeshadow

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette

Wet ‘n’ Wild Naked Truth Color Icon Eyeshadow Palette