Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio ($2.99 for 0.12 oz.) is one of four new–and limited edition–Color Icon Eyeshadow Trios for fall. According to the brand, each trio features “highly pigmented shades” with a variety of finishes and pre-packaged with a tube of Mega Protein Mascara as a bonus. The trio will be available at local drugstores (not online as far as I know), though I haven’t spotted any displays near me yet (but I never seem to catch them!). I’m afraid that this trio is a major miss for me, once again. I had fingers and toes crossed for a return to pigmentation, but all three shades were lacking in quality. The eyelid shade had promising pigmentation, but the powdery texture was worrisome and ultimately was its downfall. I tried these on bare lids (about two to three hours of wear), with eyeshadow primer (NARS and Urban Decay) (four to five hours of wear), and then over NYX’s Milk (creamy white) and nothing was working. Even over what is typically the saving grace of most pitiful eyeshadows, it was faded, patchy, and uneven within three hours (and then almost gone entirely by the sixth hour).

I hope to review the other trios soon, but as a heads up, I’m not sure I will be reviewing any additional releases of the Color Icon Eyeshadow formula unless there is a drastic improvement. At this point, I think it’s clear that there is something different about the recent iterations of the formula compared to the previous (as well as what’s permanently available).

I Don’t Do Camouflage #1 is a pale, cool-toned blue with hints of purple and an icy silver shimmer. The texture was very powdery, and as a result, the color payoff was semi-sheer. This shade gave me the most trouble in the palette, as it was prone to blending away to nothing when applied to the lid. CoverGirl Ice Flame is a cream product. MAC Water & Ice is more frosted, more silver. MAC Bright Moon is darker. See comparison swatches.

I Don’t Do Camouflage #2 is a blackened navy blue with lighter navy blue satin shimmer. It had so-so color payoff, but the texture was somewhat stiff and dry. I recommend using a stiff brush and jabbing at the surface to dislodge more product before applying. NARS Ubangi is a cream product. Disney Midnight is similar. Urban Decay Occupy is brighter. MAC Waft is darker. MAC Shop & Drop is a bit bluer. bareMinerals Shaken Not Stirred is slightly bluer. Make Up For Ever #147 is similar. See comparison swatches.

I Don’t Do Camouflage #3 is a brightened, medium-dark cornflower blue with a soft, satin shimmer. It had good color payoff, though the texture was somewhat powdery. Uhnfortunately, I had a really tough time trying to pat this and have it stick to the lid, even when I used an eyeshadow primer or NYX Milk, which is a creamy eyeshadow pencil. It had such potential, but the powderiness just ruins it. Sephora My Boyfriend’s Jeans is darker. Sugarpill Velocity is brighter. Urban Decay Chaos is darker, more matte. NARS Rated R #2 is lighter. Sugarpill ROyal Sugar is brighter, more sparkly. See comparison swatches.

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio

Wet ‘n’ Wild I Don’t Do Camouflage #1 Color Icon Eyeshadow

Wet ‘n’ Wild I Don’t Do Camouflage #1 Color Icon Eyeshadow

Wet ‘n’ Wild I Don’t Do Camouflage #1 Color Icon Eyeshadow

Wet ‘n’ Wild I Don’t Do Camouflage #1 Color Icon Eyeshadow

Wet ‘n’ Wild I Don’t Do Camouflage #1 Color Icon Eyeshadow

Wet ‘n’ Wild I Don’t Do Camouflage #1 Color Icon Eyeshadow

Wet ‘n’ Wild I Don’t Do Camouflage Color Icon Eyeshadow Trio OVER NYX Milk (3 hours)