Purple has been Urban Decay’s signature since day one, so we’re bringing you wildly wearable shades with the new Naked Ultraviolet Eyeshadow Palette. Our supercharged lineup is designed to look good on everyone – these 12 intensely pigmented mattes, metallics, and holographic shimmers are a lucid dream come to life. Add a versatile pop of purple to every eyeshadow look, from soft to bold. It’s time to experiment with this futuristic mix of peachy neutrals, trippy lilacs, magnetic violets and blacklight purples.

Naked Ultraviolet pops on our newest UD Global Citizens – we’re welcoming singer/dancer Normani and actress Camila Mendes to the Urban Decay family.