Urban Decay Naked Ultra Nourishing Lipgloss ($20.00 for 0.13 fl. oz.) is a new (and permanent) formula that’s launching this spring. The range has nine shades, and the formula is supposed to be hydrating, comfortable to wear, high-gloss, and creamy. They have a light, creamy consistency that spreads easily over lips and doesn’t feel tacky for the most part (it gets just a wee bit tacky towards the end of wear). The wear time is typically between three and four hours, depending on the shade. The formula is comfortable to wear and nicely hydrating. A few shades did not apply as evenly as I’d like, as a few settled into lip lines or looked uneven/streaky. Urban Decay touts that these are like a “luxe gloss” and lip balm in one, and it really does feel like the shinier, slightly thicker lip balms (the ones commonly found in tubes, versus the stick-type). There was no discernible taste, but it had a sweet mint scent to me.

Beso is described as a “deep pink-mauve.” It’s a muted pink-plum with neutral-to-cool undertones and a creamy finish. Applied, it had semi-sheer to semi-opaque color coverage and goes on evenly, smoothly, and easily. It wore well for four hours on me. Giorgio Armani #524 (P, $29.00) is cooler-toned. Urban Decay Flushed (P, $19.00) is slightly pinker. NARS Oasis (P, $25.00) is more shimmery. NARS Dolce Vita (P, $25.00) is more opaque. See comparison swatches.

Freestyle is described as a “brown-nude with subtle micro-shimmer.” It’s a warm-toned, peachy-brown with peach and gold micro-shimmer. It had semi-sheer color coverage and a fair amount of micro-shimmer, which was never noticeable (no grit or texture from the shimmer), and it applied evenly for the most part. It wore well for three and a half hours. Revlon Peach (P, $7.49) is very similar. MAC Hot Spell (LE, $15.00) is browner, more pigmented. MAC Deliciously Demure (LE, $15.00) is more shimmery. MAC Sublime Shine (LE, $20.00) is similar. MAC Satin Slip (LE, $20.00) is sparklier. Bobbi Brown Beach (P, $24.00) See comparison swatches.

Liar is described as a “soft mauve pink.” It’s a medium, muted pink with subtle warm undertones and a cream finish. It had semi-sheer color payoff with some translucency that allowed the natural lip color to come through. It applied evenly overall and didn’t settle into lip lines too noticeably (especially not at a normal viewing distance). The gloss lasted for three hours. Maybelline Caramel Infused (065) (P, $8.99) is very comparable. Tom Ford Beauty Sugar Pink (P, $45.00) is cooler-toned. Urban Decay Obsessed (P, $19.00) is lighter. MAC Razzledazzler (LE, $15.00) is lighter. Chanel Nakkar (P, $29.50) has a slight shimmer. See comparison swatches.

Urban Decay Beso Naked Ultra Nourishing Lipgloss

Urban Decay Beso Naked Ultra Nourishing Lipgloss

Urban Decay Beso Naked Ultra Nourishing Lipgloss

Urban Decay Beso Naked Ultra Nourishing Lipgloss

Urban Decay Beso Naked Ultra Nourishing Lipgloss

Urban Decay Beso Naked Ultra Nourishing Lipgloss

Urban Decay Freestyle Naked Ultra Nourishing Lipgloss

Urban Decay Freestyle Naked Ultra Nourishing Lipgloss

Urban Decay Freestyle Naked Ultra Nourishing Lipgloss

Urban Decay Freestyle Naked Ultra Nourishing Lipgloss

Urban Decay Freestyle Naked Ultra Nourishing Lipgloss

Urban Decay Freestyle Naked Ultra Nourishing Lipgloss

Urban Decay Liar Naked Ultra Nourishing Lipgloss

Urban Decay Liar Naked Ultra Nourishing Lipgloss

Urban Decay Liar Naked Ultra Nourishing Lipgloss

Urban Decay Liar Naked Ultra Nourishing Lipgloss

Urban Decay Liar Naked Ultra Nourishing Lipgloss

Urban Decay Liar Naked Ultra Nourishing Lipgloss