Urban Decay Gash Lipstick ($22.00 for 0..09 oz.) is described as a “deep red with tonal shimmer.” It’s a medium-dark, cool-toned red with ruby red micro-shimmer and a luminous shine. Chanel La Desiree (327) (LE, $34.00) is more matte, brighter. MAC Just a Bite (LE, $16.00) is less shimmery. NARS Mascate (P, $26.00) is less cool-toned, matte. MAC Runaway Red (LE, $16.00) is less glossy. Guerlain Liu (P, $35.00) is similar. Chanel Rouge Byzantin (LE, $34.00) is slightly pinker, less glossy, brighter. See comparison swatches.

It’s exclusive, limited edition shade to Urban Decay’s website, so you won’t find it as the usual suspects like Sephora. When I compared this shade to the previously released Gash (in the older formula), the color was spot-on. The shade was nicely pigmented and yielded mostly opaque color coverage. The texture of the new formula doesn’t feel quite the same as the rest of the Revolution lipsticks, though; it’s slightly stiffer in comparison, though it doesn’t tug or pull at lips while being applied–it’s just not as noticeably creamy or as emollient as the other shades in the range. It was also somewhat tacky, but it adheres well, applies smoothly, and pretty much wears for hours on end. It was still going strong after eight hours (including a meal) with the color being even, bold, and the only component missing was that it wasn’t as shiny (but it wasn’t fully matte either). The formula was moderately hydrating over time as well; I never felt like I needed lip balm, even after eight hours of wearing this shade.

See more photos & swatches!

Urban Decay Gash Lipstick

Urban Decay Gash Lipstick

Urban Decay Gash Lipstick

Urban Decay Gash Lipstick

Urban Decay Gash Lipstick

Urban Decay Gash Lipstick

Urban Decay Gash Lipstick