Urban Decay Eyeshadow Relaunch & Build Your Own Palette

You wouldn’t think we could improve upon one of the best Eyeshadows in the industry. But, thanks to new innovations in formulation technology, our TOTALLY NEW formula features:

• Even softer, amazingly velvety texture – it’s cushy-soft!
• Richer, more dense and decadent color
• Smoother, more uniform pigment distribution and blendability
• Longer-lasting, more crease-free wear

It’s the product we were born to make, and we think you’ll agree – we now make the undisputed, BEST shadow in the industry. The Pigment Infusion System is a vehicle for color. It’s what holds tightly onto pigment, AND what gives the formula its glide and insane color payout. Our proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula, so color stays on your lids, and sparkle doesn’t fall. It’s what gives our formula its velvety, suede-like smoothness and blendability. And it works with EVERY shade and finish.

The coolest feature: two-part platform/shell system allows you to pop the shadow out of its shell and insert it into our Build Your Own Palette. Changed your mind? Pop it back into the shell. Makeup junkies, jet setters and makeup artists rejoice!

Eyeshadow ($18.00)

• ABC Gum Pale peach (Matte)
• AC/DC Smoky grey/purple (Shimmer)
• Asphyxia Lavender with blue shift (Duotone, Shimmer)
• Baked Rich bronze (Shimmer)
• Bender Shimmering dark mossy green (Shimmer)
• Blackout Blackest black with matte finish (Matte)
• Blunt Subtle golden beige (Shimmer)
• Bordello Purpley-pink with gold shift (Duotone, Shimmer)
• Buck Matte nutmeg (Matte)
• Bust Taupe brown with subtle gray shimmer (Shimmer)
• Busted Deep brown (Shimmer)
• Chase Bright bronze (Metallic)
• Chopper Coppery fawn with silver microglitter (Glitter)
• Cobra Sooty black with golden shimmer (Shimmer)
• Darkhorse Smoldering brown (Shimmer)
• Evidence Deep metallic blue (Metallic)
• Fishnet Iridescent purple (Shimmer)
• Flash Bright iridescent purple (Shimmer)
• Foxy Cream bisque (Matte)
• Freelove Peach shimmer (Shimmer)
• Gravity Deep vibrant purple with multi-dimensional glitter (Glitter)
• Grifter Sheer lavender with lots of silver microglitter (Glitter)
• Gunmetal Gunmetal gray with silver glitter (Glitter)
• Haight Dark teal with shimmer (Shimmer)
• Half Baked Subtle lustrous bronze (Shimmer)
• Hijack Greyish green with blue and green shimmer (Shimmer)
• Kush Bright green (Shimmer)
• Last Call Plum punch (Shimmer)
• Loaded Deep emerald/black (Shimmer)
• Lost Shimmering dark brown (Shimmer)
• Maui Wowie Medium gold with silver glitter (Metallic, Glitter)
• Midnight Cowboy Rides Again Golden beige with bronze, gold, and silver glitter (Glitter)
• Midnight Cowboy Pink champagne with lots of silver glitter (Glitter)
• Midnight Cowgirl Subtle golden-beige with gold glitter (Glitter)
• Midnight Rodeo Brown pearl with silver (Shimmer)
• Mildew Deep green (Shimmer, Metallic)
• Mushroom Shimmering fawn (Shimmer)
• Naked Matte buff nude (Matte)
• Oil Slick Black with silver glitter (Glitter)
• Peace Shimmering turquoise (Shimmer)
• Pistol Light greyish brown (Shimmer)
• Polyester Bride White with silver glitter (Glitter)
• Psychedelic Sister Bright purple (Shimmer)
• Radium Bright blue (Shimmer)
• Roach Deep brown with reddish sheen (Shimmer)
• Rockstar Deep eggplant with metallic base (Metallic)
• S&M Bright metallic silver (Metallic)
• Scratch Light pink champagne (Shimmer)
• Secret Service Medium brown (Matte)
• Sellout Pink champagne shimmer (Shimmer)
• Shattered Bright green/blue shift (Shimmer, Duotone)
• Sin Champagne (Shimmer)
• Smog Deep coppery bronze (Metallic)
• Snakebite Dark bronze shimmer (Metallic)
• Snatch Peachy-pink with glitter (Glitter)
• Stray Dog Cool medium brown (Shimmer)
• Suspect Oyster with dimensional shift (Duotone, Shimmer)
• SWF Light cotton candy pink with silver microglitter (Glitter)
• Tease Creamy pale brown (Matte)
• Toasted Rich copper (Shimmer, Metallic)
• Twice Baked Brownie brown with gold glitter (Shimmer, Glitter)
• Vanilla Creamy white gold (Shimmer)
• Verve Pale oyster shimmer (Shimmer)
• Virgin Satin chamois (Shimmer)
• Woodstock Bright pink with slight shimmer (Shimmer)
• X Gold with sheer peach tint (Duotone, Shimmer)
• YDK Bronzed mocha with golden microglitter (Shimmer, Glitter)
• Zephyr Shimmering off-white (Shimmer)

Leave the fashion styling to Rachel Zoe and style your own beauty wardrobe one shadow at a time with the Build Your Own Palette by Urban Decay. Complete with a custom Good Karma Shadow Brush and the perfect nude shadow (exclusive to this palette), this mirrored palette includes five empty places for you to pop-in your eyeshadow favorites and create your own collection!

Build Your Own Palette ($18.00)

Put your Urban Decay Eyeshadow must-haves in one place with Build Your Own Palette. Color coordinate your way to beauty bliss with the ability to create unlimited palettes that fit your beauty need of the moment. Swap out shades with like you do your men: with reckless abandon! Pick your color, pop-out the shadow platform, and insert it into your Build Your Own Palette. The perfectly purse-sized Rorschach-inspired tin houses six shadow wells designed exclusively for Urban Decay shadow platforms, a large mirror, and a travel-sized Good Karma Shadow Brush. We’ve started you off with Walk of Shame, the perfect neutral shade for any palette, but exclusive to this one! We’ve shown you what we can do with our palettes…now it’s your turn to show off your creativity and build your own!

availability: Sephora, ULTA, select Macy’s; online at sephora.com, macys.com, beauty.com, and urbandecay.com, April 2012

See more photos!