Urban Decay Book of Shadows Vol. III

Sure we’ve all got our different styles (usually not including Carrie-style hotpants and tutus), but just like what we love about NYC, this Book of Shadows is a melting pot of color. The ribbon pull drawer reveals 16 natty eyeshadows, deluxe-minis of our award-winning 24/7 Glide-On Eye Pencils in Zero and Ransom, and a travel size Eyeshadow Primer Potion.

Inspired by the city, its diversity, and the fact that 8 million people each have their own story, Book of Shadows Vol. III is a tribute from the ultimate California beauty brand to the people and stories that make NYC the apple of our eye. The pop-up book-style palette is loaded with hand-illustrated depictions of the city that never sleeps. We give you glitz and glam alongside characters from all walks of life living amidst the LED-lit (yup…this palette lights up!) landmarks we all love.

Palette contains 16 eyeshadows:

• Bordello Purpley-pink with gold shift
• Kush Bright green
• Loaded Deep emerald/black
• Money Silvery pale green
• Radium Bright blue
• Rockstar Deep eggplant with metallic base
• Suspect Oyster with dimensional shift
• Haight Shimmering, mermaid blue (Permanent)
• Psychedelic Sister Purple amethyst (Permanent)
• Snatch Peachy-pink with glitter (Permanent)
• Last Call Plum punch (Permanent)
• Maui Wowie Medium gold with silver glitter (Permanent)
• Midnight Cowboy Rides Again Golden beige with bronze, gold, and silver glitter (Permanent)
• Smog Deep coppery bronze (Permanent)
• Perversion Matte jet black (Permanent)
• Uzi Metallic silver with big iridescent sparkles (Permanent)

Also included:

• Ransom 24/7 Eye Pencil
• Zero 24/7 Eye Pencil
• Eyeshadow Primer Potion (Travel-size)

Availability: The palette will retail for $54 and be available this holiday 2010 at Macy’s, Sephora, ULTA, and urbandecay.com. However…

How to Get Your Palette Before Everyone Else…

As a tribute to NYC, Urban Decay will be hosting a one-day, sneak peek event at Sephora Times Square (1500 Broadway, #304) on Saturday, August 28th from 1 to 9PM where 1,000 pieces of the limited edition Book of Shadows Vol. III will be available for purchase on a first come, first served basis. The first 200 die-hard fans will also receive a limited edition Urban Decay t-shirt with their consultation. Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director and International Makeup Artist, and his team of A-list artists will also be in attendance!

Where: Sephora Times Square, 1500 Broadway #304, NYC, NY 10036
When: Saturday, August 28th, 1-9PM

Note: There is a limit of three per person!

See more photos!

Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III

Urban Decay Book of Shadows Vol. III

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