Urban Decay Blackheart + Darkside 24/7 Glide-On Double-Ended Eye Pencil ($16.00 for 0.02 oz.) is described as a “smoky black matte with rosy red micro-glitter + purple-taupe satin.”

• Blackheart is a deep, dark purpled black with burgundy sparkle. It had so-so color payoff in a single stroke, but it is buildable to more opaque color in two to three layers. It wore well for eight hours on me with slight thinning apparent after nine hours. MAC Strong Willed (P, $20.00) is lighter. MAC Dark Diversion (LE, $16.00) has no sparkle.Bobbi Brown Black Plum (P, $24.00) is lighter, less sparkle.See comparison swatches.
• Darkside medium-dark plum with warm, brown tones and a satin shimmer. It was semi-sheer when applied in a single stroke, and it was buildable to mostly opaque color coverage with two to three layers. It wore well for eight hours and was slightly faded after that. MAC Strong Willed (P, $20.00) is purpler. MAC Raven (LE, $16.00) is similar. bareMinerals 6AM (LE, $15.00) is slightly more plum. See comparison swatches.

Crave + Venus 24/7 Glide-On Double-Ended Eye Pencil ($16.00 for 0.02 oz.) is described as a “deepest, darkest brown-black matte + soft, off-white shimmer.”

• Crave is a blackened brown with a cool undertone. It had decent color payoff in one go, and it was buildable to semi-opaque color in two to three layers. This shade was originally released in Ocho Loco 2, which I reviewed this past September. Urban Decay Demolition is similar. Estee Lauder Blackened Cocoa is more matte, darker. Make Up For Ever Gypsy is lighter, redder. Bobbi Brown Mahogany is similar. See comparison swatches.
• Venus is a pale, champagne beige with a metallic sheen. It had so-so pigmentation in one stroke, and it didn’t build up to opaque color even when I tried to layer it. It wore well for seven and a half hours but was noticeably thinner after eight hours of wear. Sephora Collection Blonde Ambition (P, $9.00) is similar. MAC Gilded White (LE, $16.00) is warmer, yellower. See comparison swatches.

Perversion + Pistol 24/7 Glide-On Double-Ended Eye Pencil ($16.00 for 0.02 oz.) is described as a “blackest-black matte + light gray-brown shimmer.”

• Perversion is a deep, dark black with a matte finish. It’s incredibly pigmented, very creamy, and wears eight to nine hours on me. This is part of the permanent range and has been reviewed previously. See comparison swatches.
• Pistol is a golden taupe with warm undertones and a metallic sheen. It had fairly good color payoff in a single stroke, and it was buildable in two layers to fully opaque color. It lasted eight hours on me before starting to show signs of fading. MAC Deliciously Rich (LE, $16.00) is warmer, more golden/brown. Urban Decay Mushroom (P, $19.00) is grayer. See comparison swatches.

Zero + Whiskey 24/7 Glide-On Double-Ended Eye Pencil ($16.00 for 0.02 oz.) is described as a “Zealous black cream + rich brown matte.”

• Zero is a medium-dark black with a matte finish. This is part of the permanent range. It has so-so color payoff in a single pass, but it is buildable to mostly opaque color. It wears eight hours on me without signs of fading. See comparison swatches.
• Whiskey is a medium-dark, reddish-brown with a mostly matte finish and warm, orange-red undertones. It’s part of the permanent range as well. It has decent color payoff and builds to opaque color in two layers. It wears just over eight hours on me. Laura Mercier Espresso (P, $24.00) is darker. NARS Via de Martelli (P, $24.00) is similar. Urban Decay Roach (P, $19.00) is shimmery. MAC Duck (P, $16.00) is darker. MAC Rich Ground (P, $16.00) is metallic. See comparison swatches.

Now, the one bummer is that currently, the Zero + Whiskey pencil on Urban Decay’s website (that’s been there for awhile) is $12, and these are listed as $16 in the press release–same amount of product.

Urban Decay Blackheart + Darkside 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Blackheart + Darkside 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Blackheart + Darkside 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Blackheart + Darkside 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Blackheart + Darkside 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Crave + Venus 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Crave + Venus 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Crave + Venus 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Crave + Venus 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Crave + Venus 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Perversion + Pistol 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Perversion + Pistol 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Perversion + Pistol 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Perversion + Pistol 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Perversion + Pistol 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Zero + Whiskey 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Zero + Whiskey 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Zero + Whiskey 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Zero + Whiskey 24/7 Glide-On Double-Ended Eye Pencil

Urban Decay Zero + Whiskey 24/7 Glide-On Double-Ended Eye Pencil