Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick ($21.00 for 0.40 fl. oz.) is described as a “blood orange.” It’s a bright, medium red with neutral-to-cool undertones and a glossy finish. (By the by, am I the only one amused by the double-fruit description, from strawberry to blood orange!) Tom Ford Beauty Luciano (LE, $32.00) is less glossy, darker. Guerlain Rouge Parade (820) (LE, $51.00) is darker. Estee Lauder Vengeful Red (P, $30.00) is darker. Bite Beauty Pomegranate (P, $24.00) is warmer. Anna Sui Minnie Mouse (01) (LE) is similar. Urban Decay 69 (P, $22.00) is similar. Maybelline On Fire Red (P, $7.49) is cooler-toned. Guerlain Greta (P, $51.00) is darker. Guerlain Garconne (P, $51.00) is more muted, darker. Guerlain Gala (P, $51.00) is slightly warmer. Buxom Scoundrel (P, $21.00) is darker. See comparison swatches / view dupes.

It’s a show shopping red with its incredibly rich, opaque color coverage and high-shine finish. As we’ve come to expect from this formula, a little goes a long way. For really crisp lines, you’ll want to reach for a lip brush, but it is possible to apply directly from the tube with an even edge overall. The texture is lightweight without sliding around a lot, but it doesn’t dry down and feel clingy, so it’s more comfortable to wear than some other liquid lipstick formulas (this isn’t transfer-proof, though!). On me, the color wore on and on and on–I took it off after eight hours, even though the color was in good shape, and there was a stain left behind. I didn’t experience the color feathering or bleeding when I tried it, but I’m not prone to either. It was neither drying nor hydrating over time.

See more photos & swatches!

Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick

Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick

Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick

Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick

Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick

Too Faced Melted Strawberry Melted Liquified Long-wear Lipstick