Tom Ford Frantic Pink Cheek Color ($55.00 for 0.28 oz.) is a subtly gold shimmered light-medium pink with yellow undertones. Sephora Heated (P, $14.00) is darker (95% similar). Charlotte Tilbury Pretty (LE, ) is darker (95% similar). CoverGirl Medium Rose (DC, $9.99) is less shimmery, lighter, brighter (90% similar). Hourglass Surreal Effect (LE, $40.00) is less shimmery, darker (90% similar). Giorgio Armani Eccentrico (LE, $88.00) is less shimmery (90% similar). Makeup Geek Main Squeeze (P, $10.00) is less shimmery, lighter, cooler (85% similar). Essence Shimmery Rose (P, $5.99) is cooler (90% similar). Milani Petal Primavera (P, $7.99) is less shimmery (90% similar). Kaja Aura (P, $19.00) is less shimmery (90% similar). MAC Rio (LE, $34.00) is warmer (95% similar). MAC Spellbinder (LE, $24.00) is lighter (90% similar). Chanel Fantaisie de Chanel (LE, $80.00) is darker, cooler (90% similar). Essence Cool Coral (P, $5.99) is more shimmery (90% similar). Marc Jacobs Beauty Kink & Kisses (504) (P, $42.00)(95% similar). NARS Divine (LE, $30.00) is more shimmery, darker (85% similar). Essence Pink Flush (P, $5.99) is more shimmery, darker, warmer (85% similar). Revlon Racy Rose (008) (P, $9.99) is cooler (90% similar). MAC Lured to Love (LE, $29.00) is less shimmery, warmer (90% similar). Makeup Geek Blind Date (P, $10.00) is less shimmery, lighter (85% similar). Physicians Formula Natural (P, $11.99) is less shimmery, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

I’ve been particularly impressed by Tom Ford’s blush formula in the past, but I was a little disappointed in Frantic Pink. It’s not bad; it’s even really good. It’s just not as amazing as the other shades have been.  The texture is soft but very powdery, so it feels a little dry and doesn’t sit as nicely on the skin as the other shades.  It was still easy to blend, which I’d expect with such a soft texture and light color.  This one is less shimmery, though, compared to some of the other colors in the line-up.  It’s a lighter color, period, so it’s not going to show up well on medium to dark skin tones.  The color is very much what you see in the pan.  I was only able to get good wear out of this for eight hours, which is good, but other shades have yielded longer than that.

On the upside, Tom Ford gives plenty of product for the hefty price tag; it’s higher than average and definitely not skimpy. For reference, MAC blushes are 0.21 oz. and NARS blushes are 0.16 oz. each.  So, if it’s a shade you’d wear everyday, it might be cheaper-per-use, but it’s still an investment.

Tom Ford Frantic Pink Cheek Color

Tom Ford Frantic Pink Cheek Color

Tom Ford Frantic Pink Cheek Color

Tom Ford Frantic Pink Cheek Color

Tom Ford Frantic Pink Cheek Color

Tom Ford Frantic Pink Cheek Color (Studio Lighting)