#31 is a light, cool-toned, silver-shot white with a frosted finish. It had so-so color payoff, while the texture was soft, it was also powdery and felt almost dry. It wore well for seven and a half hours on me. Tom Ford Beauty Ice Queen #1 (P) is lighter. MAC A Waft of Grey #1 (P, $21.00) is darker. Dior Lune (001) (P, $30.00) is a cream product. Disney by Sephora Midnight Hour #1 (LE) is brighter. theBalm Metal-ica (P, $16.00) is similar. NARS Self Portrait 2 #2 (LE, $24.00) is similar. See comparison swatches.

#32 is a cool-toned, medium pinky-mauve with a frosted, metallic finish. It had decent pigmentation, and the texture was on the powdery side. It lasted just over seven hours on me. theBalm A1 (LE, $16.00) is very similar. Urban Decay Bordello (P, $18.00) is darker. See comparison swatches.

#33 is a cool-toned, violet purple with an iridescent sheen. It had moderate color payoff, but it was not as intense as it looked in the pan when swatched. It wasn’t powdery, though, and the texture was smooth. It wore well for seven and a half hours without fading or creasing. theBalm A2 (LE, $16.00) is warmer-toned. Urban Decay Betrayal (LE, $18.00) is lighter. Urban Decay Omen (P, $18.00) is similar. See comparison swatches.

#34 is a cool-toned, silvery white with a frosted finish. It’s a little lighter and brighter than #31, but it has much, much better color payoff. The texture was soft, smooth, and buttery. This color managed eight hours on me. Tarina Tarantino Lovely #1 (P) is similar. theBalm A3 (LE, $16.00) is very similar (if not the same). theBalm Metal-ica (P, $16.00) is a smidgen darker. See comparison swatches.

#35 is a medium-dark black with soft, micro-shimmer. It had decent pigmentation, but the texture was on the powdery side, which gave it a more muted color when applied. It wore well for eight hours before fading. Ulta Night Sky (P, $10.00) has a stronger sheen. MAC A Waft of Grey #4 (P, $21.00) is very similar. See comparison swatches.

#36 is an iridescent, aqua green with hints of gold in its sheen. It was semi-sheer, and the texture was a little stiffer to work with. The color lasted for seven and a half hours on me. theBalm B2 (LE, $16.00) is very close but better quality. CoverGirl Turquoise Glow (325) (LE, $4.99) is more frosted. MAC Lucky in Love (LE, $21.00) is more frosted, darker. See comparison swatches.

There are forty-four shades of eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. They can be purchased at their San Francisco store or by calling 415-817-1800. Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page.

See more photos & swatches!

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans — #32-44

theBalm #31 Eyeshadow

theBalm #31 Eyeshadow

theBalm #31 Eyeshadow

theBalm #32 Eyeshadow

theBalm #32 Eyeshadow

theBalm #32 Eyeshadow

theBalm #33 Eyeshadow

theBalm #33 Eyeshadow

theBalm #33 Eyeshadow

theBalm #34 Eyeshadow

theBalm #34 Eyeshadow

theBalm #34 Eyeshadow

theBalm #35 Eyeshadow

theBalm #35 Eyeshadow

theBalm #35 Eyeshadow

theBalm #36 Eyeshadow

theBalm #36 Eyeshadow

theBalm #36 Eyeshadow

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)