#13 is a dark, muted reddish burgundy with a satin-matte finish. It had fairly good color payoff, but the texture was somewhat powdery. It wore well for eight hours before showing signs of fading. Tom Ford Beauty Orchid Haze #4 (P) is purpler. Laura Mercier Kir Royal (P, $22.00) is more shimmery. MAC Festive Delight (LE, $15.00) is brighter. Chanel Eclosion #4 (P) is brighter, purpler, more shimmery. Le Metier de Beaute Crucible (LE, $30.00) is more shimmery. See comparison swatches.

#14 is a light, peachy-beige with warm undertones and a frosted finish. It had good pigmentation, and the texture was soft, smooth, and buttery. The color lasted well for eight and a half hours before beginning to fade. theBalm #4 (P, $6.50) is a smidgen warmer. Dior Pastel Fontanges #5 (LE) is pinker. NARS Jezebel (P) is warmer. Kat Von D Precious (LE) is similar. theBalm D2 (LE, $16.00) is similar. Tom Ford Beauty In the Pink #2 (LE) is darker. LORAC Champagne (P) is lighter. MAC Summer Honey (LE, $21.00) is more shimmery. theBalm Stubborn (P, $16.00) is darker. MAC Hush (P, $15.00) is less shimmery. Chanel Raffinement #2 (P) is less warm-toned. See comparison swatches.

#15 is a purple-shimmered, blackened eggplant–it ends up looking like a sooty, warm-toned gray with flecks of plummy-purple shimmer on top. The texture was dry and powdery, which resulted in uneven, semi-sheer color payoff. When applied to the lid, it had some slight fading after seven hours of wear. This one was difficult to dupe, partially because the color doesn’t quite translate from the pan to the swatch. Guerlain Crazy Paris #5 (LE) is purpler. MAC Beautymarked (P, $15.00) is darker. MAC Graphology (DC, $15.00) is darker, purpler. See comparison swatches.

#16 is a medium-dark, olive green with warm undertones and a golden sheen. It had fairly good pigmentation, and the texture was soft but not powdery. It lasted for eight hours before starting to fade along the edges. Tarina Tarantino Dandy Lion (LE) is darker. Makeup Geek Kryptonite (P, $6.99) is also darker. Urban Decay Jealous #1 (LE, $18.00) is darker. Urban Decay Mildew (P, $18.00) is darker. Dior Garden Pastels #1 (LE) is lighter. Inglot #412 (P, $6.00) is lighter. See comparison swatches.

#17 is a muted, medium-dark blue with a frosted finish. It had good color payoff, and the texture was soft, smooth, and blendable. The color wore well for just over eight hours before I saw some fading on the edges. Ulta Teal (P, $10.00) is brighter, lighter. L’Oreal Timeless Blue Spark (760) (P, $7.99) is brighter, lighter. bareMinerals Controversy (LE) is brighter. bareMinerals Vapor (P, $16.00) is lighter. See comparison swatches.

#18 is a light beige with warm undertones and a frosted finish. It had excellent pigmentation, and the consistency was really soft, smooth, and buttery. It wore well for eight and a half hours before it seemed to fade. Tarina Tarantino Jasper (P) is similar. bareMinerals Celebrate (LE) is lighter. MAC Tenderly (LE, $15.00) is less frosted. NARS Mississippi Mermaid (LE, $24.00) is pinker. theBalm D2 (LE, $16.00) is similar. LORAC Nude (P) is pinker. MAC Butternutty (LE) is a cream product. Dior Fairy Golds #1 (LE) is pinker. See comparison swatches.

There are forty-four shades of eyeshadows available in pan-form from theBalm, which launched at the beginning of this year. They can be purchased at their San Francisco store or by calling 415-817-1800. Each eyeshadow pan is available for $6.50 and comes in a cardboard sleeve. The 9-pan palette is $8.00, while the 16-pan palette is $10. If you fill either the 9- or 16-pan palette up at the time of purchase, they will run you $44.00 (normally, $66.50) and $64.00 (normally, $114.00) respectively. Each palette is made out of thick cardboard–same as theBalm’s eyeshadow palettes have been in the past–and come with full-sized mirrors on the top flap. For more information about sizes, the palettes, and a general overview of the custom palette/eyeshadow pan system, please read this post. You can view swatches all of them in the Swatch Gallery here or view photos and swatches on theBalm’s Eyeshadow Single product page.

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans

theBalm Eyeshadow Pans — #13-16

theBalm Eyeshadow Pans — #13-16

theBalm #13 Eyeshadow

theBalm #13 Eyeshadow

theBalm #13 Eyeshadow

theBalm #14 Eyeshadow

theBalm #14 Eyeshadow

theBalm #14 Eyeshadow

theBalm #15 Eyeshadow

theBalm #15 Eyeshadow

theBalm #15 Eyeshadow

theBalm #16 Eyeshadow

theBalm #16 Eyeshadow

theBalm #16 Eyeshadow

theBalm #17 Eyeshadow

theBalm #17 Eyeshadow

theBalm #17 Eyeshadow

theBalm #18 Eyeshadow

theBalm #18 Eyeshadow

theBalm #18 Eyeshadow

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #12 (inner lid), #16 (middle of lid), #3 (outer lid), #18 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #40 (inner lid), #42 (middle of lid), #28 (outer lid), #38 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #7 (inner lid), #4 (middle of lid), #2 (outer lid), #15 (crease)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #21 (inner lid), #6 (middle of lid), #13 (outer lid), #1 (crease), #24 (brow bone)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)

theBalm Eyeshadows: #11 (inner lid), #23 (middle of lid), #5 (outer lid), #9 (crease)