Tarte Hella Tarteist Glossy Lip Paint ($20.00 for 0.20 fl. oz.) is described as a “white nude.” It’s a light, warm peach with a cream finish. This was one of the worst shades in the range, as it was uneven and tended to gather in lip lines, so it just didn’t look as smooth applied. It had good color payoff, lasted for three hours, and was hydrating. ColourPop La Jolla (P, $8.00) is warmer (95% similar). MAC C-Thru (P, $21.00) is more muted (95% similar). LORAC Barista (LE, $17.00) is more shimmery (95% similar). Too Faced Naked Dolly (LE, ) is darker, more muted, less pigmented (90% similar). KKW Beauty Super Nude (LE, $18.00) is more shimmery, less pigmented (90% similar). MAC Innocent (LE, $20.00) is more shimmery, less pigmented (90% similar). Bite Beauty Flat White (LE, $22.00) is darker (95% similar). Maybelline Life's a Peach (P, $4.49) is lighter, cooler (90% similar). NARS Unlaced (P, $26.00) is darker (90% similar). MAC Deco-a-Go-Go (LE, $21.00) is more shimmery, darker, more muted (85% similar). MAC Lap Dog (LE, $22.00) is darker, more muted, less pigmented (85% similar). Marc Jacobs Beauty Sugar Sugar (312) (PiP, $29.00) is more muted, less pigmented (90% similar). Laura Mercier Bare Baby (P, $25.00) is more shimmery, lighter, less pigmented (85% similar). ColourPop Curvii (LE, $10.00) is darker, warmer (85% similar). Anastasia Dainty (-, $16.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Tarte Obvi Tarteist Glossy Lip Paint ($20.00 for 0.20 fl. oz.) is described as a “warm nude.” It’s a medium, peachy-brown with warm undertones and a fine, white pearl. It had semi-opaque color payoff that applied evenly but some color sat in lip lines, which became more noticeable as time went on. The gloss lasted for three hours, was lightly moisturizing, and comfortable to wear. Dose of Colors Barely There (LE, $17.00) is warmer (95% similar). MAC Chic Supremacy (LE, $21.00) is lighter, cooler (90% similar). Revlon HD Smoky Topaz (570) (DC, $8.99) is darker (90% similar). MAC Spanking Haute (LE, $20.00) is warmer (90% similar). MAC Blissful (P, $21.00) is more shimmery, brighter (90% similar). Sephora Cappuccino (02) (P, $12.00) is more shimmery, darker (90% similar). Too Faced Peach-sicle (P, $19.00) is lighter, less pigmented, cooler (90% similar). MAC Keep It Light (LE, $20.00) is darker (85% similar). MAC Overspiced (LE, $21.00) is less shimmery, darker, warmer (85% similar). MAC Coral of the Wild (LE, $21.00) is lighter, warmer (85% similar). Maybelline Nude Illusion (060) (P, $8.99) is less shimmery, darker, warmer (85% similar). Bite Beauty Flat White (LE, $22.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Tarte Slay Tarteist Glossy Lip Paint ($20.00 for 0.20 fl. oz.) is described as an “orchid.” It’s a muted, medium-dark plummy purple with subtle, warm undertones and a cream finish. It had nearly opaque color payoff with a smooth, lightly creamy texture that applied well and wore for four hours on me. The formula was moisturizing while worn. Marc Jacobs Beauty Make Me (340) (P, $29.00) is lighter (90% similar). MAC Snuggle Up (LE, $20.00) is lighter, brighter (80% similar). Urban Decay Jawbreaker (P, $20.00) is brighter (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Tarte Tarteist Glossy Lip Paint ($20.00 for 0.20 fl. oz.) is supposed to be “pigmented” with a “glossy” and “non-sticky” finish and have a hydrating formula to back it up. There are nine shades available, and it is a new, permanent formula. The consistency is light-medium in weight–more gel-like with a very smooth, lightly creamy texture. It’s more like a gloss than merely a liquid lipstick, so it has a glossier finish overall. Most of the shades were semi-opaque to fully opaque, and even the darker shades applied evenly for the most part (that was a surprise!). They’re comfortable to wear, lightly hydrating, and non-sticky over time. The wear varied between three to five hours for me. I didn’t notice any scent or taste when testing these.

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Tarte Hella Tarteist Glossy Lip Paint

Tarte Hella Tarteist Glossy Lip Paint

Tarte Hella Tarteist Glossy Lip Paint

Tarte Hella Tarteist Glossy Lip Paint

Tarte Hella Tarteist Glossy Lip Paint

Tarte Hella Tarteist Glossy Lip Paint

Tarte Obvi Tarteist Glossy Lip Paint

Tarte Obvi Tarteist Glossy Lip Paint

Tarte Obvi Tarteist Glossy Lip Paint

Tarte Obvi Tarteist Glossy Lip Paint

Tarte Obvi Tarteist Glossy Lip Paint

Tarte Obvi Tarteist Glossy Lip Paint

Tarte Slay Tarteist Glossy Lip Paint

Tarte Slay Tarteist Glossy Lip Paint

Tarte Slay Tarteist Glossy Lip Paint

Tarte Slay Tarteist Glossy Lip Paint

Tarte Slay Tarteist Glossy Lip Paint

Tarte Slay Tarteist Glossy Lip Paint