Sephora Hey Jealousy (17) Colorful Blush ($14.00 for 0.12 oz.) is described as a “raspberry pink.” It’s a medium-dark, fuchsia pink with cool, blue undertones and a mostly matte finish. MAC Pink Desire (LE, $24.00) is more shimmery (95% similar). Anastasia Basically (PiP, ) is lighter (95% similar). MAC Bred for Beauty (LE, ) is lighter (90% similar). MAC Let's Be Friends (LE, $24.00) is lighter, cooler (90% similar). By Terry Tropical Sunset #3 (LE, ) is warmer (90% similar). Salt New York Blackberry (P, $16.00) is more shimmery, lighter, cooler (90% similar). MAC Rhubarb (P, $24.00) is darker, brighter (90% similar). Makeup Geek Rendezvous (P, $10.00) is lighter, more muted (90% similar). Milani Love Potion (07) (P, $8.99) is lighter, brighter (90% similar). MAC Rosy Does It (LE, $30.00) is more shimmery, cooler (85% similar). Natasha Denona Fuchsia (PiP, ) is more shimmery, darker (85% similar). NARS Coeur Battant (P, $30.00) is darker, brighter, cooler (85% similar). See comparison swatches / view dupes side-by-side.

The Colorful Blush formula is supposed to be long-wearing, buildable, and have a lightweight texture. My experience with the formula–generally–has shown that they’re soft, lightly powdery at times (some are worse than others) with semi-sheer to semi-opaque color coverage that blends fairly well and lasts seven to eight hours. There is some variance between shades, but there are some gems in the range. Hey Jealousy had rich color payoff, which is great if that’s what you want in a blush, but it didn’t really build-up–it was the type of formula where you could change your technique/tools and use the tiniest amount to get less intense pigmentation in a best case scenario. The texture was soft, smooth, and fairly blendable on the skin; it took a little extra effort to really even it out but wasn’t difficult overall. This shade wore well for almost nine hours before fading.

Sephora Hey Jealousy (17) Colorful Blush

Sephora Hey Jealousy (17) Colorful Blush

Sephora Hey Jealousy (17) Colorful Blush

Sephora Hey Jealousy (17) Colorful Blush

Sephora Hey Jealousy (17) Colorful Blush

Sephora Hey Jealousy (17) Colorful Blush