Sephora Glossy Pink (16) Ultra Shine Lip Gel ($14.00 for 0.11 fl. oz.) is a brightened, light-medium fuchsia pink with cool, blue undertones and fine gold pearl. It had mostly opaque color coverage that applied evenly for the most part, but the milky quality of the gloss caused it to pull into lip lines. The color lasted for five and a half hours and was hydrating while worn. Bite Beauty Eleven (Watercolor) (LE, ) is darker, more muted. Urban Decay Scandal (P, $22.00) is darker. Estee Lauder Rosy Future (LE, $26.00) is darker. Urban Decay Savage (P, $22.00) is less shimmery, more muted. MAC Unlimited Style (LE, $15.00) is lighter. Hourglass Ballet (P, $28.00) is less shimmery, darker. NYX Sugar Cookie (P, $5.00) is less shimmery. See comparison swatches / compare dupes side-by-side.

Sephora Pin-up Pink (17) Ultra Shine Lip Gel ($14.00 for 0.11 fl. oz.) is a muted, light-medium fuchsia pink with cool, blue undertones and a jelly-like finish. It had semi-sheer color coverage that looked like a glossy stain, so it didn’t look as even as other shades, but it didn’t sit in lip lines too noticeably. It only wore for three hours but was still moisturizing. MAC Call Me Gorgeous (LE, $20.00) is more shimmery, cooler. Dior Hollywood (688) (P, $35.00) is brighter. Maybelline Opalescent Orchid (515) (P, $8.99) is more shimmery, lighter. Revlon Fuchsia Finery (P, $7.99) is warmer. Revlon Berry Allure (P, $7.99) is less glossy. Revlon Pink Pop (P, $7.99) is warmer. Revlon Berry Allure (P, $7.99) is less glossy. MAC Loud & Lovely (P, $20.00) is lighter. See comparison swatches / compare dupes side-by-side.

Sephora Raspberry Punch (21) Ultra Shine Lip Gel ($14.00 for 0.11 fl. oz.) is a muted, medium fuchsia with a jelly-like finish. It had nearly translucent coverage, and the texture of the gloss is incredibly thick and gel-like; it’s as if it’s missing an ingredient, because it’s more like petroleum jelly than your typical gloss. It still darkened the natural lip color with a stained-like coverage and a high-gloss finish, but it wore away after two hours. It wasn’t hydrating. MAC Call Me Gorgeous (LE, $20.00) is darker, cooler. Tarte Indulging (LE, ) is lighter, brighter. MAC Loud & Lovely (P, $20.00) is lighter. MAC Ceremonial (LE, $20.00) is more shimmery, lighter. MAC Vibrant Vibe (P, $22.00) is lighter. Revlon Pink Pop (P, $7.99) is lighter, brighter. Revlon Fuchsia Finery (P, $7.99) is cooler. NARS Mezmer (LE, $26.00) is brighter. See comparison swatches / compare dupes side-by-side.

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel ($14.00 for 0.11 fl. oz.) is a raspberry red with cool, blue undertones and a jelly-like finish. It had semi-opaque coverage that went on evenly but emphasized lip lines as the color tended to pull into them. This shade wore well for five hours and was hydrating over time. Giorgio Armani #523 (P, $29.00) is darker, brighter. MAC Hopelessly Devoted (LE, $20.00) is brighter, cooler. MAC Glam (LE, $15.00) is brighter. Dior Mona Lisette (872) (LE, $35.00) is brighter. MAC Pleasant (LE, $20.00) is lighter, brighter. Burberry Oxblood No. 23 (P, $29.00) is darker. Dior Soho (888) (P, $35.00) is lighter, cooler. Maybelline Radiant Ruby (530) (P, $8.99) is more muted. Dior Rose Harpers (766) (P, $35.00) is less glossy. See comparison swatches / compare dupes side-by-side.

Sephora Cougar Red (27) Ultra Shine Lip Gel ($14.00 for 0.11 fl. oz.) is a slightly muted, medium red with warmer undertones and a jelly-like finish. It had semi-opaque pigmentation that covered the lips evenly with very minor settling into the lip lines. The gloss lasted for five and a half hours, left a very slight stain behind, and was moisturizing while worn. Revlon Fatal Apple (P, $7.99) is warmer. Chanel Exces (P, $32.00) is warmer. Urban Decay Assassin (P, $22.00) is darker. NARS Shade IV (LE, $26.00) is more shimmery. NARS Rose Gitane (P, $26.00) is warmer. NARS Scandal (P, $26.00) is lighter, warmer. MAC Wake Up! (P, $22.00) is lighter, warmer. Bite Beauty Seven (Watercolor) (LE, ) is warmer. See comparison swatches / compare dupes side-by-side.

Formula Summary: It is supposed to be “inspired by gel nail polishes” with an “ultra-light” texture and hydrating formula. They’re semi-opaque to mostly opaque with a slight translucency that gives them a squishy, jelly-like look. They’re lightweight, comfortable to wear, and mostly non-sticky. I haven’t noticed a taste, but there is a sweet vanilla, almost caramel-like scent (it is a little on the synthetic side, but I don’t notice the scent when I’m wearing it). Despite having a smoother, mostly non-sticky feel, the formula has decent wear time (three to five hours) and is hydrating. All in all, it’s a nice formula that outdoes a lot of the more recently released new gloss formulas on the market–and at a fraction of the cost–when the shade is more pigmented, but when it is sheerer (especially the lighter shades), there is often settling into lip lines. One thing to note, though, is despite seeming like quite a big tube of gloss, it contains only 0.11 fl. oz. It has an interesting hourglass-shaped applicator, where it is curved inversely and can fit the curve of the lip.

Sephora Glossy Pink (16) Ultra Shine Lip Gel

Sephora Glossy Pink (16) Ultra Shine Lip Gel

Sephora Glossy Pink (16) Ultra Shine Lip Gel

Sephora Glossy Pink (16) Ultra Shine Lip Gel

Sephora Glossy Pink (16) Ultra Shine Lip Gel

Sephora Glossy Pink (16) Ultra Shine Lip Gel

Sephora Pin-up Pink (17) Ultra Shine Lip Gel

Sephora Pin-up Pink (17) Ultra Shine Lip Gel

Sephora Pin-up Pink (17) Ultra Shine Lip Gel

Sephora Pin-up Pink (17) Ultra Shine Lip Gel

Sephora Pin-up Pink (17) Ultra Shine Lip Gel

Sephora Pin-up Pink (17) Ultra Shine Lip Gel

Sephora Raspberry Punch (21) Ultra Shine Lip Gel

Sephora Raspberry Punch (21) Ultra Shine Lip Gel

Sephora Raspberry Punch (21) Ultra Shine Lip Gel

Sephora Raspberry Punch (21) Ultra Shine Lip Gel

Sephora Raspberry Punch (21) Ultra Shine Lip Gel

Sephora Raspberry Punch (21) Ultra Shine Lip Gel

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel

Sephora Fuchsia Fiesta (22) Ultra Shine Lip Gel

Sephora Cougar Red (27) Ultra Shine Lip Gel

Sephora Cougar Red (27) Ultra Shine Lip Gel

Sephora Cougar Red (27) Ultra Shine Lip Gel

Sephora Cougar Red (27) Ultra Shine Lip Gel

Sephora Cougar Red (27) Ultra Shine Lip Gel

Sephora Cougar Red (27) Ultra Shine Lip Gel