Sephora Fiji (25) Colorful Blush ($15.00 for 0.12 oz.) is a softened, medium-dark brown with warm undertones and a fine, gold shimmer-sheen. MAC Delicates (LE, $35.50) is darker (95% similar). Marc Jacobs Beauty Close-Up #3 (LE, ) is more shimmery (95% similar). Too Faced Jolie (LE, ) is more shimmery (95% similar). Sephora Los Cabos (24) (P, $14.00) is less shimmery, darker (90% similar). ColourPop Paradise Cove (P, $8.00) is darker (90% similar). Too Faced Spice (LE, ) is brighter, warmer (90% similar). MAC Satin Shimmer (LE, $34.00) is cooler (90% similar). Tarte Park Ave Princess (PiP, ) is more shimmery, darker (90% similar). Hourglass Luminous Bronze Light (P, $52.00) is less shimmery, darker (85% similar). Tarte Social Butterfly (LE, $29.00) is less shimmery, darker, warmer (85% similar). Estee Lauder Bronze Goddess Contour (LE, ) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

The Colorful Blush formula is supposed to be long-wearing, buildable, and have a lightweight texture. My experience with the formula has shown that they’re soft, lightly powdery at times (some are worse than others) with semi-sheer to semi-opaque color coverage that blends fairly well and lasts seven to eight hours. There is some variance between shades, but there are some gems in the range. As described, Fiji is a buildable shade from semi-sheer to mostly opaque coverage (two to three layers, and it doesn’t look like you’ve over-applied powder) with a soft, very lightly powdery consistency, that is blendable on the skin without emphasizing pores. The shimmer is noticeable but flatters the skin by giving it a lovely sheen. If you like your contour to have some shimmer, it could certainly be used as a contour on some skin tones, but it seems more like a traditional bronzing shade. On me, it wore well for eight hours before fading slightly.

Sephora Fiji (25) Colorful Blush

Sephora Fiji (25) Colorful Blush

Sephora Fiji (25) Colorful Blush

Sephora Fiji (25) Colorful Blush

Sephora Fiji (25) Colorful Blush

Sephora Fiji (25) Colorful Blush