Paul & Joe Beaute Lipstick CS ($17.00 for 0.10 oz.) is supposed to be incredibly hydrating with vibrant color and is sold as refills. You can choose your case design, which is colored cardboard with a pattern over it, and the cases cost $5 each (mine is encased with the 009 design). The formula was lightweight, moderately moisturizing, and has a rosy scent.

Once Upon a Time (081) is described as a “bright and bold pumpkin shade, reminiscent of Cinderella’s carriage.” It’s a slightly lightened medium orange with warm, yellow and orange undertones and a soft shine. It had mostly opaque color coverage, and it wore well for four and a half hours. This type of orange is actually harder to dupe, because it has strong yellow undertones and doesn’t lean red at all. MAC Tart & Trendy (LE, $15.00) is darker. MAC Sounds Like Noise (LE, $15.00) is brighter. MAC Saigon Summer (LE, $15.00) is darker. Obsessive Compulsive Cosmetics Banjee (P, $18.00) is yellower. See comparison swatches.

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Paul & Joe Beaute Once Upon a Time (081) Lipstick

Paul & Joe Beaute Once Upon a Time (081) Lipstick

Paul & Joe Beaute Once Upon a Time (081) Lipstick

Paul & Joe Beaute Once Upon a Time (081) Lipstick

Paul & Joe Beaute Once Upon a Time (081) Lipstick

Paul & Joe Beaute Once Upon a Time (081) Lipstick

Paul & Joe Beaute Once Upon a Time (081) Lipstick