NYX Deep Plum HD Blush ($6.00 for 0.16 oz.) is a muted, medium-dark rosy copper with warm undertones and a satin finish. NARS Lovejoy (P, $30.00) is darker, cooler (90% similar). MAC Scene to Be Seen (Inner) (LE, $34.00) is more shimmery (90% similar). MAC Make You Mine (P, $23.50) is lighter, warmer (90% similar). bareMinerals The Indecent Proposal (PiP, $22.00) is less shimmery (90% similar). NYX Bronzed (P, $6.50) is lighter, warmer (90% similar). Tom Ford Beauty Contour (Softcore) (LE, $60.00) is lighter, brighter, cooler (85% similar). Tarte Unearthed (LE, $29.00) is less shimmery, lighter (90% similar). Sephora + Pantone Universe Marsala (LE, ) is brighter, warmer (85% similar). MAC Stylish Me (LE, $24.00) is warmer (85% similar). NARS Fervor (Right) (PiP, ) is warmer (85% similar). MAC Margin (P, $24.00) is more shimmery, lighter (80% similar). Clinique Fig Pop (P, $21.00) is brighter, warmer (80% similar). Lancome Rosegold Lights (P, $30.00) is more shimmery, lighter, more muted (80% similar). Buxom Dolly (P, $22.00) is less shimmery, lighter (80% similar). Fenty Beauty Cognac (P, $25.00) is less shimmery, darker, warmer (80% similar). MAC Sweet As Cocoa (P, $24.00) is more muted, cooler (80% similar). See comparison swatches / view dupes side-by-side.

It’s an interesting shade, as it takes on a more plum-like colorinmg when applied heavily, but as it is blended and sheered out, the warmer, coppery tones come through. The finish also becomes more luminous the more the powder is buffed into the skin, but it is never too much so it doesn’t emphasize pores or the skin’s natural texture. It was nicely pigmented with a lightly dusty consistency, but it was very soft and easily blended on the skin. This shade wore well for eight hours on me before fading.

FORMULA SUMMARY | NYX’s newest blush formula is supposed to be a “high definition, lightweight blush that blends evenly” that is “vibrant and silky.” The texture tended to be on the more powdery side, but it sits well and doesn’t look powdery applied. Many shades have a more luminous finish to them where the shimmer is fine enough to create a glow, rather than a frosted finish (though a couple are quite shimmery). The formula blends fairly easily on the skin and has medium, buildable coverage with some being very pigmented right off the bat. The wear time is between seven and eight hours.

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NYX Deep Plum HD Blush

NYX Deep Plum HD Blush

NYX Deep Plum HD Blush

NYX Deep Plum HD Blush

NYX Deep Plum HD Blush

NYX Deep Plum HD Blush