NYX Crimson HD Blush ($6.00 for 0.16 oz.) is bright, medium red with warm, orange undertones and a satin shimmer. MAC Contrary (LE, $22.00) is glossier (95% similar). MAC Oh My! (LE, $24.00) is cooler (90% similar). Chanel Rouge Profond (320) (P, $45.00) is more muted, cooler (90% similar). Zoeva Underneath the Gold (LE, ) is darker, more muted (90% similar). Lethal Cosmetics Sanguine (P, $15.50) is less shimmery, cooler (90% similar). Rare Beauty Grateful (P, $23.00) is less shimmery, lighter, cooler (90% similar). Estee Lauder Poppy Passion (P, $34.00) is more muted (90% similar). MAC News Flash! (P, $16.00) is lighter (95% similar). Dior 999 (P, $48.00) is more shimmery (90% similar). Kevyn Aucoin Sunset #3 (PiP, ) is lighter (85% similar). Urban Decay Slowburn (LE, ) is less shimmery, lighter, brighter (85% similar). ColourPop Erotic (P, $5.00) is more shimmery, darker (85% similar). MAC Adobe Brick (LE, $24.00) is warmer (85% similar). Milani Bronze Burst #3 (PiP, ) is more muted, warmer (85% similar). Kevyn Aucoin Fira (P, $37.00) is less shimmery, lighter, brighter (85% similar). MAC Frankly Scarlet (P, $24.00) is cooler (85% similar). NARS Exhibit A (P, $30.00) is less shimmery, lighter, warmer (85% similar). MAC Burnt Pepper (P, $24.00) is darker, more muted (80% similar). Milani Bronze Burst #4 (PiP, ) is more muted, warmer (80% similar). See comparison swatches / view dupes side-by-side.

It had good pigmentation, and finally, a shade that wasn’t terribly powdery. The consistency was still soft, smooth, and fairly blendable (but it takes some patience and a light touch to get even application). Crimson is quite pigmented with a soft shimmer to it that becomes more pronounced as you buff it into the skin. It wore well for eight hours on me.

FORMULA SUMMARY | NYX’s newest blush formula is supposed to be a “high definition, lightweight blush that blends evenly” that is “vibrant and silky.” The texture tended to be on the more powdery side, but it sits well and doesn’t look powdery applied. Many shades have a more luminous finish to them where the shimmer is fine enough to create a glow, rather than a frosted finish (though a couple are quite shimmery). The formula blends fairly easily on the skin and has medium, buildable coverage with some being very pigmented right off the bat. The wear time is between seven and eight hours.

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NYX Crimson HD Blush

NYX Crimson HD Blush

NYX Crimson HD Blush

NYX Crimson HD Blush

NYX Crimson HD Blush

NYX Crimson HD Blush